Digital Marketer Manager

Training Basket; Dadri; On-site; INR 400,000 - 640,000; Full time

Job summary

Training Basket in Delhi, India is seeking a Digital Marketer Manager to plan and execute performance-driven marketing campaigns for personal loan lead generation. You will own end-to-end paid media across Google Ads, Meta Ads, and related platforms, optimize CPL, CAC, and ROI, and drive high-quality leads.

You will also manage landing pages, SEO/SEM, remarketing, and auditing campaign dashboards, while coordinating with sales, telecalling, and loan operations to boost conversions and meet

Qualifications

• 1–3 years of relevant experience in digital marketing.
• Hands-on expertise in Google Ads and Meta Ads.
• Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards.
• Knowledge of NBFC/fintech/personal loan sector.
• Strong analytical, budgeting, and reporting skills.

Responsibilities

• Plan and manage paid campaigns across Google Ads and Meta Ads.
• Generate personal loan leads and optimize conversions.
• Monitor CPL, CAC, ROI and optimize campaign performance.
• Coordinate with sales, telecalling, and loan ops to boost lead conversion.
• Manage landing pages, SEO/SEM, and remarketing campaigns.
• Analyze data with Google Analytics, GTM, CRM and dashboards.
• Prepare daily, weekly and monthly performance reports.
• Manage digital marketing budget across channels.
• Ensure RBI guidelines, data privacy and compliance policies.

Skills

Performance marketing

Digital lead generation

Google Ads

Meta Ads

CRM platforms

Google Analytics

Excel

Marketing dashboards

Analytical skills

Team management

Problem-solving

Tools

Google Analytics

Google Tag Manager

CRM systems

Job description

Job Summary

Plan and execute digital marketing strategies for personal loan lead generation.

Responsibilities

• Manage paid advertising campaigns on Google Ads, Meta Ads (Facebook and Instagram), and other relevant digital platforms.
• Generate high-quality personal loan leads and improve lead-to-login, approval, and disbursement conversion rates.
• Monitor and optimize CPL (Cost Per Lead), CAC (Customer Acquisition Cost), ROI, and campaign performance.
• Develop and execute performance marketing strategies to achieve monthly business targets.
• Manage landing pages, website conversion optimization, SEO, SEM, and remarketing campaigns.
• Coordinate with sales, telecalling, and loan operations teams to improve lead conversion.
• Analyze campaign data using Google Analytics, Google Tag Manager, CRM, and performance dashboards.
• Prepare daily, weekly, and monthly reports on leads, conversions, campaign spending, and ROI.
• Manage digital marketing budgets and allocate resources across different channels.
• Ensure all digital campaigns follow applicable RBI guidelines, digital lending requirements, data privacy standards, and company compliance policies.
• Identify new digital channels and strategies to increase personal loan customer acquisition.

Requirements

• Strong experience in performance marketing and digital lead generation.
• Hands-on expertise in Google Ads and Meta Ads.
• Knowledge of the NBFC, fintech, personal loan, or banking industry.
• Understanding of loan funnels, lead quality, credit eligibility, and customer acquisition.
• Strong analytical, reporting, budgeting, and campaign optimization skills.
• Experience with CRM platforms, Google Analytics, Excel, and marketing dashboards.
• Excellent communication, team management, and problem-solving skills.

Job Details

• Job Type: Full time
• Location: Delhi, India
• Experience: 1-3 years
• Job Opening Name: Digital Marketer Manager

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.