DIGITAL MARKETER - 062401

SILAII; Chennai District; On-site; INR 480,000 - 700,000; Full time

Job summary

SILAII in Chennai is seeking a Digital Marketer to design and implement digital marketing strategies for an e-commerce platform. You will optimize content, run SEO efforts, and lead social media and paid advertising campaigns to boost brand visibility and sales.

The role requires 4+ years of experience, strong communication skills, and the ability to collaborate with design, content, and sales teams to improve the customer journey and ROI.

Qualifications

• Proven digital marketer with e-commerce experience.
• In-depth knowledge of digital marketing channels, platforms, and tools.
• Knowledge of latest marketing trends and techniques.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and execute digital marketing strategies for the e-commerce site to drive traffic and engagement.
• Optimize website content and structure for SEO ranking.
• Create and manage social media campaigns across platforms to boost visibility.
• Manage paid advertising campaigns (Google Ads, Facebook Ads) to drive sales.
• Use analytics to measure campaign performance and recommend improvements.
• Stay updated on digital marketing trends and best practices in e-commerce.
• Collaborate with design, content, and customer service to ensure consistent branding.
• Work with sales to optimize the customer journey and improve conversions.
• Monitor competitors and market trends to identify opportunities for growth.
• Manage the budget for campaigns and optimize spend for ROI.
• Immerse in products and brand values to craft authentic campaigns.

Skills

SEO

Social Media

Paid Advertising

Analytics

Content Marketing

Campaign Management

Tools

Google Ads

Facebook Ads

SEO Tools

Job description

DIGITAL MARKETER - 062401

Chennai

Marketing

Full time

The Roles And Responsibilities Of The Digital Marketing Include

• Develop and execute digital marketing strategies for the e-commerce website to drive traffic, increase brand awareness, and improve customer engagement.
• Optimize website content and structure for search engine ranking through SEO techniques.
• Create and manage social media marketing campaigns on various platforms to increase brand visibility and customer engagement.
• Manage paid advertising campaigns, including Google Ads, Facebook Ads, and other channels, to drive sales and conversions.
• Use analytics tools to measure and analyze the effectiveness of digital marketing campaigns and make data-driven recommendations for improvement.
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and e-commerce.
• Collaborate with other departments, including design, content, and customer service teams, to ensure consistent brand messaging across all channels.
• Work closely with the sales team to optimize the customer journey and increase conversion rates.
• Monitor and analyze competitor activities and market trends to identify new opportunities for growth and improvement.
• Manage the budget for digital marketing campaigns and optimize spend for maximum ROI.
• Immerse yourself in our products and brand ideology to create marketing campaigns that authentically represent our values and resonate with our audience.

Requirements

• Proven experience as a Digital Marketer in E-Commerce Platform.
• In-depth knowledge of various digital marketing channels, platforms, and tools.
• Knowledge of the latest marketing trends and techniques
• Excellent ability to communicate effectively, both in written and verbal communication.

Minimum Experience : 4 Years