Digital Content & Growth Manager - Study Group

OpenTalent; Uttar Pradesh; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

OpenTalent is seeking a senior content marketer to lead an integrated cross-channel content strategy, aligning with marketing objectives and demand generation.

You will create and maintain campaign content plans across digital channels, ensure messaging consistency, and manage end-to-end content creation, editing, and publishing. This role emphasizes SEO, AI-assisted content creation, analytics, and collaboration with designers and internal teams to optimize performance.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related discipline.
• 6+ years of experience in content marketing, digital marketing, or growth marketing.
• Experience managing integrated content campaigns across multiple digital channels.
• Strong copywriting, editing, and storytelling skills.
• Experience creating paid advertising creatives for digital campaigns.
• Knowledge of SEO best practices and content optimization.
• Familiarity with AI-assisted content creation and AI search optimization.
• Experience using content analytics and marketing performance tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

Responsibilities

• Develop and execute an integrated cross-channel content strategy aligned with business and marketing objectives.
• Create and maintain campaign content plans across digital channels.
• Align content initiatives with demand generation programs and customer journey stages.
• Manage end-to-end content creation, production, editing, and publishing.
• Ensure messaging consistency across all marketing channels and campaigns.
• Coordinate content delivery to meet campaign timelines.
• Develop creative strategies that support paid acquisition campaigns.
• Create and edit paid advertising assets, including static creatives and video content.
• Brief and collaborate with designers, agencies, and internal stakeholders on creative development.
• Establish and manage creative testing frameworks (A/B testing).
• Define and execute creative refresh plans to prevent creative fatigue.
• Coordinate creative development across Customer Success, Brand, Social Media, Paid Media teams, and external agencies.
• Monitor creative performance and recommend optimizations.
• Partner with the Organic Growth Manager to develop and execute the GEO, SEO, and AI content roadmap.
• Create and optimize content for search engines and AI-powered discovery platforms.
• Develop a structured content refresh roadmap to improve search visibility and AI discoverability.
• Identify priority content opportunities based on search demand and business priorities.
• Ensure content remains current, relevant, and optimized for evolving search algorithms and AI experiences.
• Analyze content performance across owned and paid channels.
• Monitor engagement, conversion, and attribution metrics.
• Identify content gaps and opportunities for improvement.
• Develop recommendations based on analytics and user behavior insights.
• Continuously optimize content to improve campaign effectiveness and customer engagement.
• Share performance insights with stakeholders to support data-driven marketing decisions.

Skills

Copywriting & storytelling

Digital marketing

Content analytics

SEO knowledge

AI-assisted content creation

Project management

Education

Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or related discipline

Job description

• Develop and execute an integrated cross-channel content strategy aligned with business and marketing objectives.
• Create and maintain campaign content plans across digital channels.
• Align content initiatives with demand generation programs and customer journey stages.
• Manage end-to-end content creation, production, editing, and publishing.
• Ensure messaging consistency across all marketing channels and campaigns.
• Coordinate content delivery to meet campaign timelines.
• Develop creative strategies that support paid acquisition campaigns.
• Create and edit paid advertising assets, including static creatives and video content.
• Brief and collaborate with designers, agencies, and internal stakeholders on creative development.
• Establish and manage creative testing frameworks (A/B testing).
• Define and execute creative refresh plans to prevent creative fatigue.
• Coordinate creative development across Customer Success, Brand, Social Media, Paid Media teams, and external agencies.
• Monitor creative performance and recommend optimizations.
• Partner with the Organic Growth Manager to develop and execute the GEO, SEO, and AI content roadmap.
• Create and optimize content for search engines and AI-powered discovery platforms.
• Develop a structured content refresh roadmap to improve search visibility and AI discoverability.
• Identify priority content opportunities based on search demand and business priorities.
• Ensure content remains current, relevant, and optimized for evolving search algorithms and AI experiences.

Content Performance & Optimization

• Analyze content performance across owned and paid channels.
• Monitor engagement, conversion, and attribution metrics.
• Identify content gaps and opportunities for improvement.
• Develop recommendations based on analytics and user behavior insights.
• Continuously optimize content to improve campaign effectiveness and customer engagement.
• Share performance insights with stakeholders to support data-driven marketing decisions.
• Bachelor's degree in Marketing, Communications, Journalism, Digital Media, or a related discipline.
• 6+ years of experience in content marketing, digital marketing, or growth marketing.
• Experience managing integrated content campaigns across multiple digital channels.
• Strong copywriting, editing, and storytelling skills.
• Experience creating paid advertising creatives for digital campaigns.
• Knowledge of SEO best practices and content optimization.
• Familiarity with AI-assisted content creation and AI search optimization.
• Experience using content analytics and marketing performance tools.
• Ability to manage multiple projects and stakeholders in a fast-paced environment.

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