Creative Strategist

LWYD Interactive; Bengaluru; On-site; INR 900,000 - 1,700,000; Full time

Job summary

LWYD Interactive seeks a Creative Strategist to blend storytelling with data-driven marketing across digital channels. You will shape content strategies, brand narratives, and campaign ideas that resonate with target audiences while coordinating with design and production teams.

You will analyze market trends and audience insights to inform creative decisions, ensure brand consistency, and monitor campaign performance to refine strategies in a fast-paced environment.

Qualifications

• Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives, translating insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Responsibilities

• Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
• Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
• Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
• Brand Development: Ensure consistency in brand voice and visual identity across all platforms.

Skills

Creative strategy

Digital marketing understanding

Storytelling

Analytics & data interpretation

Cross-functional collaboration

Project management

Campaign coordination

Content ideation

Tools

Analytics tools

Job description

As aCreative Strategist, you will be the driving force behind innovative and data-driven marketing campaigns. You'll blend creativity with analytical thinking to develop compelling content strategies, brand narratives, and campaign ideas that resonate with target audiences.

Responsibilities:

• Strategy Development: Conceptualize and execute creative strategies that align with brand objectives and marketing goals.
• Content Ideation: Develop compelling storytelling approaches for digital campaigns, social media, video, and other formats.
• Market Research & Insights: Analyze audience behavior, trends, and competitor strategies to inform creative decisions.
• Creative Briefing: Translate insights into clear, actionable briefs for designers, copywriters, and production teams.
• Collaboration: Work closely with cross-functional teams, including marketing, design, and production, to bring ideas to life.
• Performance Analysis: Monitor campaign effectiveness, leveraging data to refine and optimize creative strategies.
• Brand Development: Ensure consistency in brand voice and visual identity across all platforms.

Qualifications & Skills:

• Proven experience as a Creative Strategist, Content Strategist, or similar role in an agency or brand environment.
• Strong understanding of digital marketing, social media trends, and audience engagement strategies.
• Ability to balance creativity with business objectives, translating insights into actionable strategies.
• Excellent storytelling and communication skills.
• Proficiency in marketing analytics tools and data interpretation.
• Experience working with designers, videographers, and content creators.
• Ability to multitask, meet deadlines, and adapt to a fast-paced environment.

Preferred Skills:

• Experience in Alcobev and FMCG.
• Background in psychology, marketing, or communications is advantageous.

Why work with us?

• Work with a dynamic, innovative team passionate about storytelling and creativity.
• Opportunity to work on diverse, high-impact projects.
• A collaborative and growth-driven work environment.