Retail Pharmacy Marketing (ATL & BTL)

REGUL SOLUTIONS; Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Reputed Retail Healthcare (Pharmacy) in Bengaluru, India is seeking a GM/DGM – Marketing to lead integrated ATL and BTL campaigns for brand visibility and store expansion. You will drive in-store promotions, local activations, and customer loyalty initiatives across pan-India retailers, while managing budgets and agency partnerships.

The ideal candidate holds an MBA/PGDM in Marketing with 12–18 years of pharma retail, FMCG, or healthcare marketing experience and strong leadership in retail

Qualifications

• MBA/PGDM in Marketing required.
• 12–18 years of experience in pharmaceutical retail, FMCG or healthcare marketing.
• Strong ATL/BTL expertise.
• Experience leading brand initiatives in pharmacy/retail setting.

Responsibilities

• Plan and execute ATL campaigns across print, outdoor, radio and digital media.
• Drive BTL activities, including in-store promotions, local activations and health awareness campaigns.
• Develop retail branding, merchandising, promotions and customer loyalty programs.
• Support franchisees and store teams with local marketing and customer acquisition.
• Manage marketing budgets, agencies, campaign execution and ROI tracking.

Skills

Brand management

Retail marketing

Trade promotions

Team leadership

Budget management

Performance analytics

Education

MBA in Marketing

Job description

Job Description: GM/DGM – Marketing (ATL & BTL)

Company: Reputed Retail Healthcare (Pharmacy)

Location: Benguluru, India

Role Overview

Lead ATL and BTL marketing initiatives to strengthen brand visibility, drive retail pharmacy footfall, increase sales, and support pan-India store expansion.

Key Responsibilities

• Plan and execute ATL campaigns across print, outdoor, radio and digital media.
• Drive BTL activities, including in-store promotions, local activations, health awareness campaigns and new store launches.
• Develop retail branding, merchandising, promotional schemes and customer loyalty initiatives.
• Support franchisees and store teams with local marketing and customer acquisition.
• Manage marketing budgets, agencies, campaign execution and ROI.
• Track footfall, sales growth, customer acquisition and campaign effectiveness.
• Ensure compliance with applicable pharmaceutical marketing regulations.

Qualification

MBA/PGDM in Marketing.

Experience

12–18 years in pharmaceutical retail, FMCG or healthcare marketing, with strong ATL/BTL expertise.

Key Skills

Brand management, retail marketing, trade promotions, team leadership, budget management and performance analytics.

Skills: retail,marketing,btl,atl,pharmacy,healthcare