DGM Marketing

Mahindra And Mahindra Ltd.; Mumbai; On-site; INR 1,000,000 - 1,700,000; Full time

Job summary

Mahindra And Mahindra Ltd. is seeking an experienced marketing leader to develop and drive comprehensive plans for technology products. You will work cross-functionally with product, sales, and customer service to ensure marketing strategies align with business goals and brand standards.

You will oversee content creation, campaign execution, and analytics to optimize performance, while guiding budget management and channel selection for maximum impact in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or related field.
• Strong understanding of digital marketing strategies and tools.
• Experience with B2B marketing.
• Familiarity with technology products and services.
• Knowledge of SEO/SEM, Google Analytics, and other web analytics tools.
• Experience in content creation such as blogs, whitepapers, and case studies.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation and CRM software.

Responsibilities

• Develop and implement comprehensive marketing plans for technology products.
• Conduct market research to identify trends, customer needs, and competition.
• Collaborate with product development, sales, and customer service to align strategies.
• Manage brand voice and consistency across channels.
• Create engaging content for offline, digital, social, email, and web.
• Plan and analyze campaigns to optimize performance and lead generation.
• Choose appropriate marketing channels based on target audience and goals.
• Coordinate offline activation campaigns and events.

Skills

Digital marketing strategies

B2B marketing

Technology products knowledge

SEO/SEM & web analytics

Content creation (blogs, whitepapers)

Written & verbal communication

Marketing automation & CRM software

Education

Bachelor's degree in Marketing or related field

Tools

CRM software

Marketing automation tools

Job description

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Marketing Strategy and Planning: Develop and implement comprehensive marketing plans to promote our technology products.

Conduct market research to identify trends, customer needs, and competitive landscape

Collaborate with cross-functional teams including product development, sales, and customer service to align marketing strategies with business goals.

Brand Management Establish a consistent brand voice and tone that reflects the brand's personality and is appropriate for various channels and audiences.

Utilize storytelling techniques to build an emotional connection with the audience and share the brand’s journey and values.

Create opportunities for customer engagement and interaction, fostering loyalty and building community around the brand.

Content Creation & Management Create and manage content for various channels including offline, digital, social media, email, and web.

Produce high-quality, original, and visually appealing content that stands out and captures attention.

Develop messaging and positioning for technology products.

Campaign Execution and Analysis: Monitor and analyze campaign performance metrics to optimize marketing efforts.

Generate and qualify leads through various marketing initiatives.

Choose appropriate marketing channels (e.g., social media, email, PPC, content marketing) based on the target audience and campaign goals.

Conducting offline marketing activation campaigns and demo's

Identify underperforming areas and make necessary adjustments to enhance campaign effectiveness.

Event Coordination & Budget Management Coordinate and participate in trade shows, conferences, and other industry events.

Manage marketing budgets and ensure cost-effective campaigns.

Experience

Minimum of 8-10 years of marketing experience

Industry Preferred

Technology sector (preferably)

Qualifications

Bachelor's degree in Marketing, Business, Communications, or related field.

General Requirements

• Strong understanding of digital marketing strategies and tools.
• Experience with B2B marketing.
• Familiarity with technology products and services.
• Knowledge of SEO/SEM, Google Analytics, and other web analytics tools.
• Experience in content creation such as blogs, whitepapers, and case studies.
• Excellent written and verbal communication skills.
• Proficiency in marketing automation and CRM software.

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