Manager, CRM - Planet Fashion

Aditya Birla Group; Bengaluru; Remoto; INR 1.200.000 - 1.800.000; Tempo pieno

Descrizione del lavoro

Aditya Birla Group is seeking a Regional Retail Operations Manager to oversee Madura Fashion and Planet Fashion stores across the region in India. You will drive sales, profitability, and customer service, while ensuring staff development and budget control.

The role requires leading store operations, optimizing merchandising, conducting audits, and ensuring compliance. You will coordinate with franchises, VM, projects, and HR to deliver a cohesive retail brand experience.

Competenze

• MBA with strong business acumen and P&L experience.
• Experience driving sales, profitability and customer service across multiple stores.
• Proven ability to manage operations and staff across diverse locations.

Mansioni

• Lead footfall generation and monitor its execution.
• Manage franchisee relationships and ensure SOP compliance.
• Oversee merchandising changes and regular store audits.
• Supervise store operations including cash, stock, and housekeeping controls.
• Recruit and develop Store Managers; drive weekly sales targets and budget adherence.

Conoscenze

Business Acumen

P&L Management

Retail Store Ops

Stakeholder Management

Formazione

MBA

Descrizione del lavoro

BUSINESS_UNIT-1 Madura Fashion and Lifestyle

BUSINESS_UNIT-2 Planet Fashion

BUSINESS_UNIT-3 Planet Fashion

DEPARTMENT-1 Retail Operations

Country India

Function Services Operations

Skills

Skill

Business Acumen PnL Management Retail - Store Operations STAKE HOLDER MANAGEMENT SKILLS

MBA

CERTIFICATION

Job Description

Job Purpose

To ensure delivery and compliance of exceptional operational standards throughout stores in the Area in driving sales, profitability, customer service activities, enhancing staff competence and performance, whilst managing within agreed budgets. To ensure that retail operations in the area are efficient and effective.

Retail today is all about being better, faster, and leaner. In their preparation to face fierce competitive pressure, retail operations team needs to recognize the value of building the stores as brands to reinforce their marketing positioning, to communicate quality as well as value for money. Sustainable competitive advantage will be dependent on translating core values combining products, image and customer experience into a coherent retail brand strategy.

Key Challenges

• Effectively managing the team across stores spread across locations, keeping them motivated and acting as a role model for them.
• Effectively manage the P&L within allocated budget in order to affect a profitable performance for the Area.
• Ensuring that all stores adhere to compliance requirements (store and service standards) in all areas of operational activity, company policies and procedures.
• Liasioning with various teams, retail, B&M, VM, projects, retail HR, vendors, franchises, etc. internal as well as external.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Tapping Business potential for the Region

Footfall generation- Ensures execution of the footfall generation plan and monitors quality

• Store business plan inputs
• Competition Mapping- Compiles the competition information (sales, offer & merchandise) and validates between locations / markets. Builds up a picture of emerging threats / opportunities.
• Business development- Generate leads for RM in terms of business potential and scope for newer stores

KRA2 Franchisee Management

Key relationship manager with the franchisee on operational aspects and ensuring compliance on SOPs etc

• Encouraging investment from franchisees

KRA3 Merchandize Management

Undertakes regular store visits and recommends merchandise changes, if required, and points out the gaps

KRA4 Store Operations

Monitor store opening timelines

• Monitor operations & Ensure compliance adherence wrt Cash management, Stock Management, Cost management, housekeeping, staff attendance.
• New Store opening- Responsible for recruitment and managing store opening checklist
• SOP Compliance: Undertakes regular store audits and points out the gaps
• Rectifies and maintains store standard

KRA5 Understanding Consumer needs

Information Collection- Ensure compliance to the procedures and a high rate of registration.

• Information Analysis- Understand the difference in the consumer make up between stores and utilize that knowledge to help the business customize its strategies for the stores
• Develop rapport with top customers (approx 20) of every store.

KRA6 Team Management

Recruitment- Hire Store Manager under RM's guidance

• Store manager quarterly appraisal/ performance review
• Motivate and engage the team at the stores
• Sales Targets- Sets weekly targets for the stores in line with trend of the market, expectations of business from his area and store team's views
• Spend Budget- Compliance monitoring, set monthly spends.
• Training- To work with CCAs / SMs to improve specific skill area. Cross transplant skills across stores. Ensure compliance to the training calendar