Deputy Manager - Marketing

To The New; Dadri; On-site; INR 900,000 - 1,500,000; Full time

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Job summary

TO THE NEW in Noida is seeking a Deputy Manager – Marketing with 8-12 years of experience to lead regional marketing initiatives for India and SEA and drive demand generation in close alignment with regional sales and business development teams.

You will plan PPC campaigns (Google Search Ads, LinkedIn Ads), build ABM programs, and track performance against pipeline and revenue while collaborating with the global digital marketing team and managing end-to-end events and partner marketing

Qualifications

• MBA in Marketing preferred.
• 7-11 years of relevant marketing experience, IT services/tech consulting.
• Strong knowledge of IT services industry and India & SEA markets.
• Proven track record of owning regional marketing outcomes (lead gen, events, campaigns).
• Experience with sponsored technology conferences and executive roundtables.
• Experience with partner marketing collaborations.
• Strong understanding of performance marketing (PPC, LinkedIn, Google Ads).
• Excellent written and spoken English; stakeholder management across global teams.

Responsibilities

• Own regional marketing pipeline for India & SEA, coordinating with regional sales and BD teams.
• Plan and execute PPC campaigns (Google Search Ads, LinkedIn Ads) for India & SEA.
• Build and manage ABM initiatives engaging key target accounts.
• Track, report, and optimise campaign performance against pipeline and revenue metrics.
• Collaborate with global digital marketing team for integrated regional campaigns.
• Plan and execute events, sponsorships, and roundtables to boost brand and lead generation.
• Partner with technology and ecosystem partners on co-marketing programs.

Skills

Marketing strategy

Lead generation

Digital marketing

ABM

PPC

LinkedIn Ads

Google Ads

Stakeholder management

English communication

Project management

Education

MBA in Marketing

Tools

PPC tools

Google Ads

LinkedIn Ads

ABM platforms

Job description

Deputy Manager – Marketing

Noida 8-12 years Full time See other open positions Deputy Manager - Marketing 8-12 years Noida Graduation/Post Graduation

Responsibilities

Business & Demand Generation

• Own the regional marketing pipeline - leads, opportunities, and conversions - for India & SEA, working in close alignment with regional sales and business development teams.
• Plan and execute PPC campaigns (Google Search Ads, LinkedIn Ads) targeted at India & SEA audiences to drive high-quality, sales-ready leads.
• Build and manage account-based marketing (ABM) initiatives to engage key target accounts across the region.
• Track, report, and continuously optimise campaign performance against pipeline and revenue metrics.
• Collaborate with the global digital marketing team to ensure regional campaigns are well-integrated with broader marketing initiatives.

Responsibilities

Business & Demand Generation

• Own the regional marketing pipeline - leads, opportunities, and conversions - for India & SEA, working in close alignment with regional sales and business development teams.
• Plan and execute PPC campaigns (Google Search Ads, LinkedIn Ads) targeted at India & SEA audiences to drive high-quality, sales-ready leads.
• Build and manage account-based marketing (ABM) initiatives to engage key target accounts across the region.
• Track, report, and continuously optimise campaign performance against pipeline and revenue metrics.
• Collaborate with the global digital marketing team to ensure regional campaigns are well-integrated with broader marketing initiatives.

Event Sponsorships & Conferences

• Research, evaluate, and own end-to-end execution of sponsored industry events and technology conferences relevant to India & SEA markets.
• Negotiate strategic sponsorship packages with event organisers to maximise brand exposure, speaking slots, and lead generation opportunities.
• Manage all sponsorship deliverables including booth design, collateral, event branding, digital promotions, pre-event outreach, and post-event follow-ups.
• Ensure all event commitments are delivered on time and to the highest standard of quality.

Roundtable Events & Office-Based Events

• Conceptualise and execute high-impact, invite-only roundtable events for CXOs and senior decision-makers across India & SEA, positioning TO THE NEW as a trusted thought leader.
• Own the full event lifecycle - theme development, speaker curation, guest list management, venue planning, and post-event engagement.
• Plan and execute events hosted at TO THE NEW’s office premises, including client visits, partner meets, analyst briefings, and community engagements.
• Develop compelling event content, presentations, and discussion frameworks that reflect TO THE NEW’s capabilities and industry perspectives.

Partner Marketing

• Work closely with technology and ecosystem partners to co-create and co-execute marketing programmes, joint events, and demand-generation campaigns for the region.
• Coordinate with partner marketing teams to leverage co-marketing funds, shared assets, and collaborative go-to-market opportunities.
• Build and maintain strong working relationships with regional partner marketing contacts.

Brand, PR & Paid Media

• Drive regional brand visibility through targeted PR initiatives - including media outreach, press releases, analyst interactions, and thought leadership placements in India & SEA markets.
• Manage relationships with PR agencies and media partners in the region to ensure consistent and impactful brand coverage.
• Plan and execute paid media campaigns (display, programmatic, social) for regional brand building alongside performance objectives.
• Ensure TO THE NEW’s brand is represented consistently and compellingly across all regional touchpoints.

Social Media & Content

• Develop region-specific social media content and campaigns aligned with India & SEA business priorities, events, and industry conversations.
• Collaborate with the global content and design teams to produce creatives, videos, case studies, and posts tailored to regional audiences.
• Identify and drive opportunities to amplify regional leadership voices and client success stories across digital platforms.

Requirements

• MBA in Marketing preferred.
• 7-11 years of relevant marketing experience, with a significant portion in an IT services or technology consulting organisation.
• Strong knowledge of the IT services industry, its key trends, and the competitive landscape in India & SEA markets.
• Proven track record of owning and delivering regional marketing outcomes - including lead generation, event execution, and brand campaigns.
• Hands-on experience planning and executing sponsored technology conferences and executive roundtable events from end to end.
• Experience working with technology or ecosystem partners on co-marketing programmes.
• Solid understanding of performance marketing - PPC, LinkedIn Ads, Google Search Ads - with the ability to manage campaigns for lead quality and ROI.
• Exposure to PR, media relations, and paid brand media in India and/or SEA markets.
• Strong understanding of B2B social media marketing and content strategy.
• Excellent spoken and written English communication skills - critical for this role.
• Strong stakeholder management skills with the ability to collaborate across global teams and engage directly with leadership.
• Highly organised with sharp project management skills; ability to manage multiple concurrent initiatives with tight deadlines.
• Self-driven, commercially minded, and passionate about technology marketing and brand building.
• Willingness to work from office (Noida HQ) on a full-time basis.
• Comfortable using AI tools to enhance marketing productivity, content creation, and campaign analysis.

Life is Better Together

A glimpse into the milestones, wins, and everyday moments that shape life at TO THE NEW.

Celebrating milestones. Inspiring what's next

Geek Combat (Hackathon)

Turning bold ideas into real solutions

Marathon

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Empowering every voice, every day

Bootcamp

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