Senior Marketing Manager

TECHADEMY; Bengaluru; On-site; INR 2,000,000 - 3,500,000; Full time

Job summary

Techademy is seeking a Senior Marketing Manager to partner with the CRO and Sales Leadership to drive key marketing initiatives. You will own brand building, demand generation, content, events, and customer marketing across India and global markets.

The role requires strategic thinking and hands-on execution, including event planning, LinkedIn management, customer case studies, and collaboration with external agencies to amplify Techademy's market presence.

Qualifications

• 7+ years in B2B Marketing or related roles.
• Experience with enterprise marketing and senior decision-makers.
• Strong LinkedIn management and thought leadership.
• Ability to translate business priorities into campaigns and content.
• Experience planning and executing events, webinars and campaigns.

Responsibilities

• Own brand and market presence across relevant B2B and enterprise audiences.
• Plan and manage industry events, calendars, and sponsorships.
• Own social media, content calendars and collaboration with Sales for case studies and collateral.
• Plan, execute and measure demand generation campaigns and account-based initiatives.
• Support global marketing efforts and adapt campaigns for multiple geographies.

Skills

B2B Marketing

Brand Marketing

Demand Generation

Content Marketing

Events Planning

Social Media Management

Campaign Management

Sales Collaboration

Project Management

Communication Skills

Presentation Skills

Strategic Thinking

Tools

Marketing Automation

CRM Systems

Analytics Tools

Job description

Reporting To: Chief Revenue Officer (CRO)

About the Role

We are looking for a Senior Marketing Manager to work closely with our CRO and Sales Leadership team and take ownership of key marketing initiatives at Techademy.

This is a hands-on, high-ownership role for someone who understands B2B marketing, brand building, demand generation, content, events, social media, and customer marketing.

The person will work closely with the CRO to identify and execute marketing initiatives that strengthen Techademy's brand, support sales, improve market visibility, and create opportunities for customer acquisition.

We are looking for someone who can think strategically but is equally comfortable getting things done — whether that means identifying the right industry event, managing our LinkedIn presence, developing a customer case study, working with Sales on a campaign, or coordinating with external partners and agencies.

What You'll Do

1. Brand & Market Presence

• Help strengthen and grow Techademy's brand presence across relevant B2B, technology, HR, L&D and enterprise communities.
• Develop and execute initiatives that increase brand awareness and visibility among our target customers.
• Identify relevant industry conversations, trends, platforms, communities and opportunities where Techademy should have a presence.
• Ensure consistent messaging and positioning across marketing channels and customer-facing materials.
• Conduct market and competitor research to identify new opportunities for brand and market positioning.
• Help build Techademy's voice and presence across relevant digital and industry platforms.

2. Events & Industry Presence

• Identify and evaluate industry conferences, events, roundtables, webinars, forums and sponsorship opportunities that Techademy should participate in.
• Build an annual/quarterly event calendar based on target industries, customers and business priorities.
• Work with the CRO and Sales team to decide which events are worth investing in.
• Manage event participation end-to-end, including planning, messaging, collateral, speakers, customer participation and post-event follow-up.
• Look for opportunities for Techademy leaders to speak, participate in panels, moderate discussions or build thought leadership at relevant industry events.
• Track the effectiveness of events and recommend where we should increase, reduce or change our investment.

3. Social Media & Content

• Own and manage Techademy's key social media channels, particularly LinkedIn.
• Develop and maintain a content calendar aligned with business priorities, industry trends and company initiatives.
• Work with internal teams to create content around customers, leadership, industry insights, products, events and company updates.
• Coordinate with designers, content creators and external agencies where required.
• Monitor engagement and performance and continuously improve our content strategy.
• Build a stronger executive and leadership presence on social platforms where relevant.
• Work closely with Sales to identify opportunities to showcase our customers and success stories.
• Own the development of customer testimonials, case studies, success stories, customer videos and other advocacy content.
• Work with Sales teams to identify strong customer stories and turn them into compelling marketing assets.
• Develop sales collateral, presentations, brochures, one-pagers and other materials that help Sales communicate Techademy's value proposition.
• Support Sales with marketing campaigns and initiatives focused on target accounts and customer acquisition.
• Understand what Sales teams need from Marketing and ensure the right content and support are available.

5. Demand Generation & Campaigns

• Plan and execute marketing campaigns that support brand awareness, lead generation and customer acquisition.
• Work with the CRO and Sales team to identify priority industries, accounts, personas and markets.
• Support targeted campaigns around specific industries, solutions, customer segments or business priorities.
• Work with relevant partners and agencies to execute digital campaigns, email campaigns, webinars and other demand-generation initiatives.
• Track campaign performance and identify opportunities to improve engagement and lead generation.
• Help build a more structured and measurable marketing engine over time.
• Work closely with the CRO on strategic marketing and business initiatives.
• Take ownership of special projects that require research, market understanding, content, campaigns or external engagement.
• Prepare marketing plans, presentations and recommendations for leadership.
• Research new markets, industries, customer segments, partnerships and marketing opportunities.
• Help translate business priorities from the CRO and Sales leadership into practical marketing initiatives.
• Be comfortable taking an idea from "we should do this" to planning, execution and measurement.

7. Global Marketing Exposure

• Support marketing initiatives across India and international/global markets as Techademy expands its presence.
• Understand the differences in messaging, channels, events, content and customer engagement across different markets.
• Bring global B2B marketing best practices into Techademy's marketing initiatives.
• Adapt campaigns and content for different geographies and audiences where required.
• Experience working with global teams, customers or markets will be strongly preferred.

What We're Looking For

• 7+ years of experience in B2B Marketing, Brand Marketing, Demand Generation, Product Marketing, Content Marketing or a similar role.
• Strong understanding of B2B marketing and enterprise customer audiences.
• Experience working closely with Sales and senior business leaders.
• Strong experience in managing LinkedIn and other social media channels for a B2B organization.
• Experience planning and executing events, conferences, webinars, roundtables or industry initiatives.
• Strong content and communication skills with the ability to create or manage high-Quality marketing content.
• Experience developing case studies, customer testimonials and sales collateral.
• Good understanding of demand generation and marketing campaigns.
• Strong project management skills and the ability to manage multiple initiatives simultaneously.
• Ability to work independently and take ownership of projects from start to finish.
• Strong communication, stakeholder management and presentation skills.
• Commercial mindset — understands that Marketing should ultimately support brand, customer engagement and revenue growth.

Preferred Experience

• Experience in B2B SaaS, EdTech, HRTech, Learning & Development, Technology, Consulting or Professional Services.
• Experience working with global markets or international marketing teams.
• Experience marketing to enterprise customers and senior decisionmakers.
• Experience managing external agencies, freelancers, designers or content partners.
• Experience with marketing automation, CRM and analytics tools.
• Exposure to account-based marketing (ABM) or targeted account campaigns.
• Experience with thought leadership and executive branding.
• Experience managing marketing budgets and evaluating ROI from events and campaigns.

What Success Looks Like

• Techademy has a stronger and more consistent presence across the markets and communities that matter to us.
• We have a clear and effective presence across LinkedIn and other relevant channels.
• We participate in the right industry events and get meaningful value from them.
• Sales teams have strong customer stories, case studies, content and collateral to support their conversations.
• Marketing initiatives contribute to brand awareness, customer engagement and new business opportunities.
• The CRO and Sales Leadership team have a strong marketing partner who can take initiatives from idea to execution.
• Techademy's marketing becomes more structured, consistent, measurable and scalable.