Senior Manager - Marketing, Gurugram

Ground Zero; Gurugram District; On-site; INR 1,080,000 - 1,320,000; Full time

Job summary

Ground Zero seeks a Senior Marketing Manager to elevate the organization's brand and narrative, shaping its visibility and marketing-led growth across applicants, corporates, NGOs, and CSR partners.

You will lead branding, content strategy, and thought leadership while driving partnerships and demand generation to attract high-quality applications and expand socio-economic impact. This is a mission-driven role in a residential skilling-focused context.

Qualifications

• 8+ years in marketing; EdTech experience preferred
• NGO exposure is a plus
• Strong storytelling and content instincts
• Ability to translate complex ideas into simple narratives
• Experience building brand identities across platforms

Responsibilities

• Brand and storytelling: define brand identity; own content strategy across media; translate outcomes into narratives; position org as a credible voice.
• Thought leadership and positioning: drive founder-led content; build a consistent voice; create content that attracts students, corporates, NGOs and partners.
• Partnership-led growth: build and nurture NGO, corporate, CSR relationships; support outreach for hiring partnerships; enable marketing-led pipelines.
• Demand generation and engagement: drive high-quality applications; grow engagement across digital platforms; design campaigns to convert awareness into action.
• Execution and team leadership: lead marketing team; ensure quality and speed of execution; coordinate content, campaigns, PR, and partnerships

Skills

Brand storytelling

Content strategy

Digital marketing

Campaign execution

Leadership

Job description

Role: Senior Manager - Marketing
Experience: 8+ years
Salary: upto 12 LPA

About the Organization

Our organization's core purpose is to elevate the excellence of the underprivileged by empowering them for mainstream careers through holistic skilling and hiring partnerships. We are a team of passionate go-getters who have taken on a challenging path to drive a socio-economic grassroots-level change in society, looking beyond backgrounds and pedigrees for career opportunities.

Our belief that excellence can come from anywhere is evidenced by our results:

• 105+ placements at 4 MNCs with an average pay exceeding INR 50,000 per month.


• 16 promotions among alumni who are now becoming active taxpayers.


• Diverse Backgrounds: Our alumni include individuals who overcame significant socio-economic barriers—including former street vendors, individuals who could not afford higher education, and survivors of difficult personal circumstances—showing grit and resilience through our 1-year residential skilling program.

Unlike programs that prepare candidates solely for blue-collar jobs or remote/hybrid models, our unique residential model delivers future-ready skilling that consistently yields mainstream MNC careers.

The Role

This is not a traditional marketing role. As Senior Marketing Manager, you will help build the organization's brand, shape its narrative, strengthen its visibility, and create marketing-led growth across applicants, corporates, NGOs, and CSR partners.

Key Responsibilities

• Brand and Storytelling
  
  
  
  • Define and build brand identity across platforms.
  
  
  • Own content strategy across all media including social channels, website, and collateral.
  
  
  • Translate real outcomes into compelling narratives.
  
  
  • Position the organization as a credible, differentiated voice in skilling and hiring.
  
  


• Thought Leadership and Positioning
  
  
  
  • Drive founder-led and organization-led content.
  
  
  • Build a consistent voice that challenges existing hiring and education systems.
  
  
  • Create content that attracts potential students, corporates, NGOs, and partners.
  
  


• Partnership-Led Growth
  
  
  
  • Build and nurture relationships with NGOs, corporates, and CSR leaders.
  
  
  • Support outreach for hiring partnerships and sourcing networks.
  
  
  • Enable marketing-led pipelines for both supply and demand sides.
  
  


• Demand Generation and Engagement
  
  
  
  • Drive high-quality applications from eligible candidates.
  
  
  • Improve engagement and following across digital platforms.
  
  
  • Design campaigns that convert awareness into action.
  
  


• Execution and Team Leadership
  
  
  
  • Lead and manage the existing marketing team.
  
  
  • Ensure consistency, quality, and speed of execution.
  
  
  • Work across content, campaigns, PR, and partnerships.
  
  

Qualifications and requirements

• Experience: 8+ years in marketing; EdTech experience preferred and NGO exposure is a plus.


• Skills: Strong storytelling and content instincts with the ability to translate complex ideas into simple, powerful narratives.


• Technical Knowledge: Experience in digital marketing, brand building, and campaign execution.


• Mindset: High ownership and ability to operate in an unstructured environment, aligned deeply with the organization's mission.

What Makes This Role Different

Most marketing roles measure success in revenue; this one measures it in real impact:

• How many lives changed


• How many careers launched


• How many organizations rethink hiring

You will not just build a brand—you will help shape how India thinks about talent.

Hiring Note: Applications will be reviewed on rolling basis. This job is reposted on October 1st, 2026 on Ground Zero.

For any questions, ping us on WhatsApp chat: [phone]