Deputy Manager - Growth Marketing

Anand Rathi Share and Stock Brokers Ltd; Mumbai; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Anand Rathi Share and Stock Brokers Ltd. seeks a Deputy Manager/Manager to lead growth initiatives for TPP products including Mutual Funds, Insurance, ETFs and other structured products.

You will own onboarding, engagement and retention metrics and collaborate with cross-functional teams to shape product features. The ideal candidate has 3+ years in digital product management or analytics, strong analytical skills and a track record of delivering growth strategies in financial services.

Qualifications

• 3+ years of experience in digital product management or analytics.
• Strong analytical skills and ability to translate requirements into deliverables.
• Experience in growth strategies and cross-functional collaboration.

Responsibilities

• Develop and execute growth strategies to acquire new users and drive revenue for TPP products.
• Own onboarding, engagement and retention metrics for an acquired client.
• Collaborate with product managers, designers, engineers and stakeholders to define features and acceptance criteria.
• Analyze user journeys and market trends to identify opportunities for traffic and conversions.
• Prepare reports and data analyses for stakeholders to improve results.
• Stay updated on industry developments, competitor activities and regulatory changes.

Skills

Digital product management

Business analytics

Analytical thinking

Education

Bachelor's degree in Business Administration / Engineering / Technology / Commerce

MBA (preferred)

Job description

As Deputy Manager/Manager, you will be responsible for developing and executing growth strategies to acquire new users, retain existing customers, and drive revenue for TPP products like Mutual Funds, Insurance, ETFs, Structured Products, Fixed Income Products, etc.

Personalization of Digital Products (TPP)

• Drive Digital Revenue Growth by owning the end-to-end funnel stage metrics for an acquired client including Onboarding, Engagement & Retention.
• Develop insights by understanding the customers' needs/pain points by conducting relevant market research, data analytics and other exercises.
• Develop and implement growth marketing strategies to achieve key business objectives, including user acquisition, engagement, and retention.
• Routinely assess competition and understand their product offerings and portfolio of products.
• Analyze user journeys to identify improvement areas to increase traffic and conversions.
• Assist in conducting market research and analysis to identify market trends, customer needs, and competitive landscape
• Capture trends, opportunities, and potential areas in the financial market for enhancing product offerings.
• Stay abreast of industry developments, competitor activities, and regulatory changes.
• Constantly work on new ideas and execution for getting the first mover advantage
• Collaborate with product managers, designers, engineers, and other stakeholders to define product features, user stories, and acceptance criteria
• Work on detailed feedback analysis & give recommendations for growth through digital activities.
• Prepare and present reports & data analysis to various stakeholders and constantly work on improvising the results.

Preferred candidate profile

• Bachelor's degree in business administration, Engineering, Technology, Commerce, or related fields. MBA preferred.
• Min 3 years of experience in digital product management, business analytics, or related roles.
• Excellent analytical skills with the ability to translate complex requirements into clear and actionable deliverables
• Proven track of developing and implementing digital product strategies and achieving aligned targets