Head – Digital Business – Banking/Financial Services GeekMindz Solutions

The Corporate Institute; Mumbai; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

The Corporate Institute in Mumbai seeks a Head of Digital Business to own and scale the digital P&L from acquisition through revenue. You will lead growth initiatives, optimize multi-channel acquisition, and drive engagement, retention, and monetization across a regulated digital platform.

You will shape the product/experience roadmap, collaborate with Compliance, Ops and Tech, and build a high-performing growth team. A data-driven, execution-focused leader is essential.

Qualifications

• 15+ years of total experience in digital business/growth roles.
• 7+ years in digital/ growth/ monetization with ownership of P&L.
• Proven ability to drive growth (revenue, CAC, ARPU, conversions).
• Strong analytical and commercial judgement; translates data into action.
• Regulatory, operational, and customer considerations in financial or regulated digital businesses.
• Experience building high-performance teams and running operating cadences.

Responsibilities

• Own and scale the Digital Business P&L across acquisition to revenue.
• Accelerate multi-channel digital acquisition with a focus on Bank/Organic channels.
• Drive activation, engagement and retention with lifecycle journeys.
• Provide product and experience leadership for app/web adoption and reliability.
• Lead data-driven growth, experiments, and dashboards.

Skills

P&L ownership

Growth analytics

Cross-functional leadership

Data-driven decisions

Regulatory awareness

Team building

Tools

CRM

Martech

ASO/SEO

Experimentation tools

Product analytics

Job description

Head of Digital Business

Location: Mumbai

Total Experience: 15+ years

Relevant Experience: 7+ years

Role Objective:

Lead, scale, and optimize the Digital Business P&L across the full customer lifecycle - from acquisition to revenue - by delivering measurable growth in digital adoption, transactions, active customers, and product penetration. The role is built for an execution - strong business leader who uses data, experimentation, and cross - functional influence to generate tangible outcomes.

Key Responsibilities:

1. Own & Scale the Digital Business P&L:

• Drive revenue, contribution margins, and unit economics across all digital channels.
• Delivering business KPIs aligned to near - term and long - term growth plan.
• Improve acquisition costs, funded/ transacting customers and digital platform revenue share.

2. Accelerate Digital Acquisition:

• Scale multi channel digital acquisition, prioritizing Bank and Organic channels while tactically using Paid channels (SEM/Google/Meta) and Aggregators.
• Improve funnel conversion from installs - leads - account opened - funded - active.
• Shape budgeting, channel ROI, CAC norms, and agency performance.

3. Drive Activation, Engagement & Retention:

• Increase app adoption, logins, trade active users, turnover and product usage.
• Build cohort based lifecycle journeys to improve new user activation within first 30 days.
• Reduce drop - offs through remarketing, nudges, journeys, and omni - channel interventions.

4. Product & Experience Leadership:

• Influence Product & Tech roadmap for App/Web to drive adoption and reliability.
• Push improvements in KYC/ onboarding flows, platform UI UX, product and service journeys.

5. Data - Driven Growth & Experimentation:

• Use funnel, cohort, behavioural insights to prioritize growth and cuts low - return actions.
• Establish test - and - learn cadences for acquisition, activation, retention, and monetization.
• Strengthen data availability, hygiene, centralization, and actionable dashboards.

6. Strengthen Revenue & Product Monetization:

• Scale revenue across transaction, fee - based and distribution products.
• Expand platform revenue share via deeper digital engagement and product adoption.
• Drive cross - sell and up - sell programs across Retail, Mass Affluent, HNI/NRI segments.

7. Drive Strategic Partnerships & Ecosystem Plays:

• Evaluate alliances to expand distribution, improve economics, or strengthen the proposition.
• Partner closely with parent Bank channels to exponentially scale leads and conversions.

8. Cross - Functional Execution Excellence:

• Work with Compliance, Ops, Technology, InfoSec, Product, Marketing to ensure compliant and timely execution.

9. Build a High - Performing Digital Growth Team:

• Hire, mentor, and enable a team skilled in growth, lifecycle marketing, analytics, and digital product execution.

Key Performance Indicators (KPIs):

• Digital/ DIY P&L: Revenue, DIY/ Platform Revenue Contribution, Margin Contribution.
• DIY Customer Acquisition Growth: Organic + Paid + Bank + Aggregators.
• Engagement Metrics: App Installs, DAU/ MAU, Daily Trade Actives.
• ARPU growth, product penetration (ESIP, MTF, WealthBox, IPO, MF).
• Platform reliability, downtime reduction, KYC journey conversion.

Required Qualifications:

• 15+ years of total experience; 7+ years in digital business/ growth/ product monetization roles.
• Proven ownership of a digital P&L across acquisition, activation, engagement, retention, and revenue.
• Experience delivering measurable business growth (revenue, CAC, ARPU, conversion improvements).
• Strong analytical and commercial judgment; ability to turn data into decisions and action.
• Understanding regulatory, operational, and customer considerations in financial or regulated digital businesses.
• Experience building high - performance teams and running operating cadences.

Preferred Qualifications:

• Experience in Stock Broking, Payments, Lending Fintech, Quick Commerce.
• Prior experience at a bank - based stockbroker.
• Strong understanding of broking/investment products, transaction economics, and digital distribution models.
• Experience using CRM, Martech, ASO/SEO, experimentation, and product analytics.
• Experience shaping App/Web experience for scaled consumer platforms.

Ideal Candidate Persona:

• Commercially strong operator who values speed, outcomes, and measurable ROI.
• Deep understanding of customer journeys, funnel dynamics, and lifecycle execution.
• Hands - on with data, experiments, and cross - functional delivery.
• Able to balance growth with compliant operations in a regulated environment.
• Strong communicator who aligns senior stakeholders and drives execution discipline.