Performance Marketing Lead

FundsIndia; Bengaluru; On-site; INR 4,000,000 - 6,500,000; Full time

Job summary

FundsIndia seeks a Performance Marketing Lead (Associate Director/Director) to own strategy and execution across Google, Meta, YouTube, and DV360 for their D2C and sales-assisted funnels in Bengaluru.

You will build advanced conversion tracking, drive CAC efficiency through cohort-based modeling, and partner with Sales and CRO to deliver cost-efficient growth. MBA/Graduate required with 7–12 years in fintech or related fields.

Qualifications

• Graduate/MBA with 7–12 years in performance marketing in fintech/edtech/insurtech.
• Strong hands-on bidding and conversion tracking experience.
• Experience with multi-channel D2C and sales-assisted funnels.

Responsibilities

• Own strategy and execution across Google, Meta, YouTube, DV360 for a sales-assisted funnel.
• Design and maintain conversion event hierarchy for optimal bidding.
• Build offline conversion imports from CRM data into ad platforms.
• Run audits to separate high-intent vs low-intent traffic.
• Develop cohort CAC, LTV, and lag-curve models for reporting.
• Lead CRO and landing page optimization to influence CAC and revenue.
• Collaborate with Sales to align lead quality and capacity.
• Guide creative strategy across formats using data-driven insights.

Skills

Conversion event architecture

OCI / offline conversions

Search / P-Max structuring

Negative keywords & QS levers

CAC / LTV modelling

Cohort analysis & lag-curve

Attribution in Sheets/SQL

MMPs (Appsflyer/Singular)

GA4 / Firebase / GTM

Ownership mindset / hands-on

Education

Graduate/MBA

Tools

GA4

Firebase

GTM

Appsflyer

Singular

Job description

About The Role

We are looking for a Performance Marketing Lead to own performance marketing strategy and execution across Google Search ,UAC/Apps ,Meta ,YouTube and DV360 for FundsIndias D2C (B2C) business and sales-assisted funnel. You'll build and operate advanced conversion tracking and bidding systems, drive CAC efficiency through cohort-based modeling, and partner closely with Sales and CRO to deliver high-quality, cost-efficient growth.

Designation: Associate Director / Director - Performance Marketing

Experience: 712 years in performance marketing, across App-first and sales-assisted models, preferably within fintech, edtech, or Insurtech.

Qualification: Graduate/MBA

Location: Bengaluru

Must Have (Skills/Exposures/Certifications):

• Expertise in conversion event architecture, offline conversion import, and value-based bidding .Strong understanding of sales-assisted lead-gen funnel and campaign levers to improve CAC and drive growth .Hands-on expertise in Search / P-max campaign structuring, match-type strategy, negative keywords, and Quality Score levers .Strong quantitative fluency cohort CAC / LTV modelling, lag-curve analysis, and attribution logic in Sheets/Excel or SQL .

What You'll Own

• Own performance marketing strategy and execution across Google (Search, UAC/App), Meta, YouTube, and DV360 for a sales-assisted funnelDesign and maintain the conversion event hierarchy (shallow vs. deep events) so bidding platforms optimize toward investment quality and value
• Build and operate Offline Conversion Import (OCI) from CRM disposition data into ad platforms; drive adoption of value-based bidding.
• Run search-term and disposition-level audits to separate high-intent prospecting from navigational/low-intent traffic
• Build and maintain cohort-based CAC, LTV and lag-curve models to report true paid efficiency against a 1015 day conversion journey
• Own or closely partner on CRO and landing page optimization as a direct lever on CAC and revenue.
• Partner with Sales leadership to align lead quality definitions and capacity constraints.
• Lead creative strategy across formats (Search, UAC video/HTML5, YouTube, Meta), grounded in past performance data

What You'll Bring

• Proven ability to optimize UAC campaigns using non-event levers (creative, audience, structure) when eventing is limited or absent
• Hands-on experience with MMPs -Appsflyer / Singular -to monitor and improve the entire funnel
• Hands-on expertise in driving Meta campaigns.
• Strong knowledge of GA4, Firebase, GTM and GCLID-based attribution troubleshooting.
• Strong experience in CRO and landi…
• High agency, hands-on and outcome-oriented -comfortable executing personally, not only directing a team/agency.

Is This You

Graduate/MBA with 712 years of experience in performance marketing, in App-first and sales-assisted models, preferably within fintech, edtech, or insurtech.Industry background from fintech, wealthtech, insurtech, or edtech (sales-assisted models), or leading D2C/lead-gen startups with sizable paid budgets.Company background: Experience in fintech, wealthtech, insurtech, or high-growth consumer startup with in-house performance marketing ownership.