Senior Manager - Performance Marketing

Weekday (YC W21); Bengaluru; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

Time Hack Consulting in Bengaluru seeks a senior Performance Marketing Lead to own end-to-end growth for BFSI-related financial products. You will drive strategy, planning, and optimization across multiple channels and manage a growing marketing team.

Responsibilities include building cross-channel media plans, optimizing CAC/ROAS, and collaborating with Product, Growth, Data Science, creative, and business teams to align on goals.

Qualifications

• 8–12 years of experience in performance marketing, with significant BFSI/fintech exposure.
• Proven track record managing large-scale paid media budgets across major platforms.
• Hands-on experience with app-based performance marketing and MMPs for high-scale consumer apps.

Responsibilities

• Own end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install channels.
• Build channel- and product-specific media plans for New User Acquisition, Cross-sell, and Retention.

Skills

Performance marketing

Retention marketing

CRM

Team leadership

BFSI/Fintech exposure

Education

MBA or equivalent

Tools

AppsFlyer

Branch

Firebase

GA4

Job description

This role is for one of our clients

Industry: Business Consulting and Services

Company Name: Time Hack Consulting

Seniority level: Mid-Senior level

Min Experience: 6+ years

Location: Bengaluru

JobType: full-time

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.

Key Responsibilities

Performance Marketing Strategy & Execution

• Own the end-to-end performance marketing strategy across Personal Loans, Insurance, and Investment products.
• Plan, execute, and continuously optimize paid campaigns across Google Ads, Meta, programmatic/DSPs, affiliate networks, app install and emerging channels.
• Build channel and product-specific media plans for three distinct funnels: New User Acquisition, Cross-sell, and Repeat/Retention.

Full-Funnel Growth Ownership

• Own CAC, ROAS, conversion rates, LTV:CAC, and other core performance metrics across all products
• Design and run cross-sell campaigns that convert existing Personal Loan customers into Insurance and Investment users.
• Build repeat-customer and win-back programs that drive repeat borrowing and continued product usage among the existing base.
• Balance acquisition cost, volume, and quality across always-on and campaign-based media plans

Budget, Vendor & Partner Management

• Manage and forecast large monthly media budgets across multiple products and channels
• Own relationships with ad platforms, agencies, and affiliate/media partners; negotiate rates and evaluate new partnership opportunities.
• Ensure spend discipline and efficient budget allocation basis real-time performance data

Data, Analytics & Experimentation

• Partner with Data Science and Analytics teams to build attribution models, cohort analysis, and forecasting frameworks.
• Use MMPs (AppsFlyer/Branch), GA4, and internal dashboards to track and report performance
• Run structured A/B tests across creatives, landing pages, audiences, and bidding strategies to improve funnel efficiency.

Team & Stakeholder Management

• Lead, mentor, and grow a team of performance marketers
• Collaborate cross-functionally with Product, Growth, Data Science, Creative, and Business teams to align on goals and priorities.
• Present performance reviews, insights, and strategic recommendations to leadership on a regular cadence.

What We're Looking For

• 8–12 years of experience in performance marketing, with significant exposure to BFSI, fintech, lending, insurance, or investment products.
• Proven track record managing large-scale paid media budgets across Google, Meta, and programmatic platforms.
• Hands-on experience with app-based performance marketing and MMPs (AppsFlyer, Branch, Firebase) for high-scale consumer apps.
• Demonstrated experience running both acquisition (new-user) and lifecycle (cross-sell/retention) marketing programs — not just one side of the funnel.
• Strong analytical, data-driven mindset; comfortable working with Excel/SQL and performance dashboards.
• Experience managing and developing a team of marketers
• Excellent stakeholder management, communication, and cross-functional collaboration skills
• MBA or equivalent from a reputed institute preferred

Good to Have

• Prior experience in an NBFC, digital lending, or BFSI-focused fintech
• Exposure to CRM and marketing automation platforms for lifecycle campaigns
• Experience working with programmatic/DSP and affiliate marketing ecosystems in India

Must-have skills

Performance Marketing, Retention Marketing, CRM