Deputy General Manager Marketing

Live Connections Placements Pvt. Ltd.; Ernakulam; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Live Connections Placements Pvt. Ltd. invites applications for the Deputy General Manager - Marketing in the FMCG sector.

The role focuses on developing and executing strategic marketing programs to boost brand visibility, engage consumers, and grow market share across channels. You will lead campaigns, manage product promotions, guide digital and traditional marketing, and collaborate with cross-functional teams to ensure timely delivery.

Qualifications

• Strong understanding of consumer behaviour and market trends.
• Experience with digital marketing strategies and data-driven decision making.
• Ability to lead and mentor a marketing team.

Responsibilities

• Strategic Planning & Execution: Develop and implement marketing strategies to achieve business objectives.
• Brand Management: Oversee brand positioning, identity, and communication to enhance brand equity.
• Product Marketing: Drive new product development, launch strategies, and market research.
• Consumer Insights & Market Research: Analyse market trends, consumer behaviour, and competitor activities to drive decisions.
• Digital & Traditional Marketing: Develop digital campaigns, social media, and ATL/BTL activities.
• Sales & Trade Marketing Collaboration: Align with sales to execute trade promotions and campaigns.
• Advertising & Media Planning: Manage media planning, budgeting, and relationships with agencies.

Job description

The Deputy General Manager - Marketing will be responsible for developing and executing marketing strategies to enhance brand visibility, drive consumer engagement, and increase market share in the FMCG sector. This role involves leading marketing campaigns, overseeing product promotions, and collaborating with cross-functional teams to ensure effective execution of marketing initiatives. The ideal candidate should have a strong understanding of consumer behaviour, market trends, and digital marketing strategies to drive business growth.

Roles & Responsibilities:

• Strategic Planning & Execution: Develop and implement comprehensive marketing strategies to achieve business objectives.
• Brand Management: Oversee brand positioning, identity, and communication to enhance brand equity.
• Product Marketing: Drive new product development, launch strategies, and market research to ensure competitive positioning.
• Consumer Insights & Market Research: Analyse market trends, consumer behaviour, and competitor activities to drive decision-making.
• Digital & Traditional Marketing: Develop and execute digital marketing campaigns, social media strategies, and ATL/BTL activities.
• Sales & Trade Marketing Collaboration: Work closely with the sales team to ensure seamless execution of trade promotions and marketing campaigns.
• Advertising & Media Planning: Manage media planning, budgeting, and relationships with advertising agencies to ensure impactful brand communication.

Team Leadership & Development:

Lead and mentor the marketing team to enhance performance and innovation.