Assistant Marketing Manager

Bombay Liquors Llp; Mumbai City; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bombay Liquors Llp in Mumbai is seeking an Assistant Marketing Manager to drive integrated brand campaigns, digital growth, and go-to-market initiatives across platforms. You will own social media and editorial calendars, manage creative across digital and print, coordinate with internal teams and external agencies, and lead product launches and BTL activations to deliver on schedule.

The role requires 6–8 years of brand marketing or FMCG experience, strong written and verbal communication, and

Qualifications

• Experience: 6 to 8 years in brand marketing and social media within consumer goods, FMCG, or alcobev brands.
• Channel Expertise: Proven hands-on experience managing and scaling branded social media channels (Instagram, Facebook, LinkedIn, YouTube).
• Communication Skills: Superior written, editorial, and verbal communication with a refined brand voice.
• Execution & Independence: Demonstrated track record managing multiple marketing deliverables and launches independently.

Responsibilities

• End-to-end management of brand initiatives, digital media, retail/BTL activations, festive campaigns, and new product launches.
• End-to-end management of digital platforms, editorial calendars, and day-to-day management for social media and corporate pages.
• Leverage digital consumer insights to curate high-engagement campaigns.
• Manage creative development and ensure brand consistency across digital and print mediums.
• Develop corporate communication initiatives and highlight milestones on LinkedIn.
• Coordinate with internal teams and external agencies, media partners, and vendors to deliver projects on deadlines.

Skills

Brand marketing

Social media management

Communication skills

Independent execution

Job description

Role Overview

The Assistant Marketing Manager is responsible for driving integrated brand campaigns, digital community building, and go-to-market initiatives. The role owns digital channel growth, brand messaging consistency across platforms, and the end-to-end execution of product launches and BTL projects.

Detailed Responsibilities & Scope of Work

• Campaign Execution & Project Management: End-to-end management of brand initiatives, digital media, retail/BTL activations, festive campaigns, and new product launches.
• Social Media & Community Building: End-to-end management of digital platforms, editorial calendars, and day-to-day management for social media and corporate pages.
• Digital Trends & Consumer Behavior: Leverage digital consumer insights and viral formats to curate high-engagement campaigns.
• Creative Across Platforms: Manage creative development and review copy/visuals across all digital and print mediums to ensure brand consistency.
• Corporate Communication & LinkedIn: Develop and execute corporate communication initiatives, highlighting organizational milestones and brand thought leadership on LinkedIn.
• Cross-Agency Management: Coordinate with internal team and external agencies, media partners, and external production vendors to deliver projects within agreed deadlines.

Qualifications & Profile Requirements

• Experience: 6 to 8 years of brand marketing and social media experience in consumer goods, FMCG, or alcobev brands.
• Channel Expertise: Proven hands-on experience managing and scaling branded social media channels (Instagram, Facebook, LinkedIn, YouTube).
• Communication Skills: Superior written, editorial, and verbal communication skills with a refined sense of brand voice.
• Execution & Independence: Demonstrated track record of managing multiple marketing deliverables and launch schedules independently.