Deputy Manager - Marketing

Dharampal Satyapal Group (DS Group); Dadri; On-site; INR 650,000 - 900,000; Full time

Job summary

DS Group, a leading FMCG dairy player, seeks a Marketing Manager – Digital & Brand Promotion in India to drive brand visibility and digital engagement. Lead content creation, campaigns across ATL and digital channels, and use AI-driven insights to optimize performance.

Ideal candidate: MBA or equivalent, 3–5 years in digital marketing, content writing, brand promotion, and ATL activities, with strong analytics and vendor coordination skills.

Qualifications

• MBA or equivalent from a recognized university.
• 3–5 years in digital marketing, content writing, and brand promotion.
• Experience with ATL activities (TV, print, outdoor).

Responsibilities

• Plan, develop, and execute digital marketing campaigns across multiple platforms.
• Create blogs, social posts, and promotional content aligned with brand strategy.
• Monitor and optimize digital campaigns for ROI and engagement.
• Drive ATL campaigns and coordinate with agencies and vendors.
• Manage brand presence on social media and leverage AI tools for content generation.
• Conduct competitor analysis and report on marketing performance.

Skills

Digital marketing

Content creation

Brand promotion

Social media management

AI tools usage

Market research

Education

MBA or equivalent

Tools

AI marketing tools

Job description

Job Purpose

The Marketing Manager – Digital & Brand Promotion will be responsible for driving brand visibility, digital presence, and consumer engagement through strategic marketing initiatives. This role aims to create impactful campaigns leveraging both traditional (ATL) and digital channels, with a strong focus on content creation, social media management, and AI-driven marketing solutions. The purpose is to enhance brand recognition, support business growth, and strengthen the company’s position in the FMCG (dairy) market.

Qualification & Professional Exposure

Full Time MBA or Equivalent from a recognized University

Experience

3–5 years of experience in NPD, Packaging Development, digital marketing, content writing, brand promotion, and ATL activities.

Principal Duties & Responsibilities

KRAs

? Digital Marketing & Content Creation:

• Plan, develop, and execute digital marketing campaigns across multiple platforms.
• Create compelling content (blogs, social posts, promotional material) aligned with brand strategy.
• Monitor, analyze, and optimize digital campaigns to ensure high ROI and audience engagement.

? Brand Promotion & ATL Activities:

• Drive above-the-line (ATL) initiatives, including TV, print, outdoor, and other mass media campaigns.
• Collaborate with agencies, creative teams, and vendors for brand campaigns.
• Maintain consistent brand messaging across all platforms.

? Social Media & AI Tools:

• Manage brand presence across social media platforms (Facebook, Instagram, LinkedIn, YouTube, etc.).
• Leverage AI tools for content generation, performance analysis, and customer engagement strategies.

? Market Research & Analytics:

• Conduct competitor analysis and market research to identify trends and opportunities.
• Prepare performance reports on marketing campaigns and suggest data-driven improvements.