Assistant/Deputy Director - Marketing (Higher Education Industry)

Headbase Select Llp; Dehradun; On-site; INR 1,800,000 - 4,200,000; Full time

Job summary

Headbase Select LLP in Dehradun, India, is seeking an accomplished Brand/Marketing leader to develop and execute the campus marketing strategy aligned with the university's brand and admissions objectives.

You will liaise with senior stakeholders including the Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans, identify priorities with academic schools, and ensure flawless execution of campaigns and campus activations.

Qualifications

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role.
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Responsibilities

• Develop and execute the campus marketing strategy aligned with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions with senior stakeholders including VC, PVCs and Deans.
• Identify priorities with academic schools, ensuring timely marketing support and flawless execution.
• Plan campus-wide events, orientation programmes, open days, leadership interactions, and campus activations.
• Coordinate with cross-functional teams to ensure seamless campaigns and on-ground activations.
• Lead campus branding initiatives across all touchpoints and events.
• Manage external agencies and vendors for event production, branding, logistics, and execution.
• Monitor timelines, budgets, deliverables, and execution quality across multiple projects.

Skills

Stakeholder Management

Cross-functional Collaboration

Project Management

Event Planning and Execution

Agency and Vendor Management

Consumer Research and Insights

Job description

Role & responsibilities

• Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
• Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
• Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
• Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
• Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
• Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills

• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Event Planning and Execution
• Agency and Vendor Management
• Consumer Research and Insights