Marketing Executive - Prayagraj

Drishti IAS; Prayagraj; On-site; INR 420,000 - 620,000; Full time

Job summary

Drishti IAS is seeking a Marketing professional in Prayagraj to plan and manage local promotional activities for the Centre. You will drive ATL and BTL campaigns, boost brand visibility, and engage students in coordination with the Head Office marketing team.

The role requires coordinating with the Delhi Head Office, tracking campaign performance, and supporting lead generation through local events and partnerships. Prior marketing exposure in educational exams is a plus.

Qualifications

• Bachelor's degree in Marketing or related field; relevant experience welcome.
• Strong communication and interpersonal skills for student and vendor interaction.
• Awareness of UPSC/State PCS ecosystem is an added advantage.

Responsibilities

• Centre Marketing Ownership, Growth Strategy Planning & Execution.
• Local Campaign Execution across ATL & BTL channels.
• Coordinate with Delhi Head Office; monitor competitor activities and local trends.
• Performance Monitoring; Revenue Growth Support; reporting on results.
• Budget & Vendor Management; ensure cost efficiency with local vendors.
• Stakeholder Communication with marketing teams and leadership.

Skills

Communication skills

Coordination

Event planning

Vendor management

Social media/CRM tools

Education

Bachelor's degree in Marketing or related field

Tools

MS Office

CRM tools

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.
• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.