Deputy Director/Assistant Director- Marketing

GUS Global Services India Pvt. Ltd.; Dehradun; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

GUS Global Services India Pvt. Ltd. in Dehradun invites an experienced Campus Marketing Lead to shape and execute the campus marketing strategy for UPES-Dehradun, aligning with the university’s brand and admissions goals.

You will partner with senior stakeholders, manage events, campaigns, and vendor relationships, and drive cross-functional campus activations while tracking timelines, budgets, and impact.

Qualifications

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Responsibilities

• Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
• Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
• Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
• Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
• Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
• Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Skills

Stakeholder Management

Cross-functional Collaboration

Project Management

Event Planning and Execution

Agency and Vendor Management

Consumer Research and Insights

Design Thinking

Strategic Planning and Execution

Budget and Timeline Management

Excellent written and verbal comm.

Strong execution and problem-solving

Job description

Campus Marketing Lead

This is Campus based role at UPES-Dehradun.

Responsibilities

• Develop and execute the campus marketing strategy in alignment with the University's brand and admissions objectives.
• Liaise with and act as the primary marketing partner for all academic schools/departments/functions collaborating closely with senior stakeholders including but not limited to Vice Chancellor (VC), Pro Vice Chancellors (PVCs) and Deans.
• Liaise with academic schools to identify key priorities, flagship initiatives, industry engagements, research, and campus activities, ensuring timely marketing support and flawless execution.
• Plan and execute campus-wide events, orientation programmes, open days, leadership interactions, VC and PVC engagements, academic showcases, student engagement initiatives, and other strategic brand activations.
• Coordinate with cross-functional teams to ensure seamless execution of campaigns and on-ground activations across the campus.
• Lead campus branding initiatives, ensuring consistency across all physical brand touchpoints and event environments.
• Manage external agencies and vendors for event production, branding, fabrication, logistics, and other execution requirements.
• Monitor project timelines, budgets, deliverables, and execution quality across multiple concurrent initiatives.

Experience

• 12+ years of experience in brand management, integrated marketing, or experiential marketing.
• Preferred experience in HEI setup in a similar role
• Demonstrated experience managing large-scale events, cross-functional projects, and multiple senior stakeholders.

Preferred Skills

• Stakeholder Management
• Cross-functional Collaboration
• Project Management
• Event Planning and Execution
• Agency and Vendor Management
• Consumer Research and Insights
• Design Thinking
• Strategic Planning and Execution
• Budget and Timeline Management
• Excellent written and verbal communication skills
• Strong execution and problem-solving skills