Marketing Executive - Lucknow

Drishti IAS; Kakori; On-site; INR 300,000 - 540,000; Full time

Job summary

Drishti IAS in Uttar Pradesh is seeking a Centre Marketing professional to plan and execute local ATL and BTL campaigns, boost brand visibility, engage students, and generate leads in coordination with the Head Office marketing team.

You will own centre marketing, manage budgets, coordinate with vendors, analyze market trends, and report performance weekly to the Delhi Head Office, ensuring timely and cost-efficient campaigns.

Qualifications

• Bachelor’s degree in Marketing, Management, or related field.
• Experience with ATL/BTL activities helpful.
• Awareness of UPSC/State PCS ecosystem is an added advantage.
• Strong communication and reporting capabilities.
• Ability to coordinate with Head Office and vendors.

Responsibilities

• Lead generation and local campaign execution.
• Local campaign planning and execution across channels.
• Brand visibility and centre branding.
• Coordination with Delhi Head Office for reports and approvals.
• Budget and vendor management.
• Market and competitor insights reporting.
• Performance reporting with ROI.

Skills

Marketing basics

Communication skills

MS Office

Event coordination

Vendor interaction

Teamwork

Time management

Reporting skills

CRM tools awareness

Education

Bachelor’s degree in Marketing

Bachelor’s degree in Marketing or related field

Tools

MS Office

CRM tools

Job description

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Job Purpose

To execute and manage all marketing and promotional activities for the assigned Drishti IAS Centre. The role involves planning and implementing local ATL and BTL campaigns, ensuring effective brand visibility, student engagement, and lead generation in coordination with the Head Office marketing team.

Primary Job Responsibilities

Centre Marketing Ownership, Growth Strategy Planning & Execution, Local Campaign Execution, Regional Marketing Coordination: Work closely with the Delhi Head Office, Market Intelligence like competitor activities, student preferences and local promotional trends, Performance Monitoring, Revenue Growth Support, Resource & Vendor Management, Stakeholder Communication.

Major KRAs

• Lead Generation & Walk-ins: Achieve monthly targets for qualified leads and student walk-ins generated through local marketing activities.

• Local Campaign Execution: Ensure timely and high-quality execution of all ATL & BTL campaigns (print, radio, outdoor, events, college outreach, etc.) as per approved plans.
• Centre Visibility & Branding: Maintain strong local brand presence through updated in-centre branding, outdoor visibility, and event participation.
• Coordination with Head Office: Ensure smooth communication and timely sharing of reports, creatives, approvals, and campaign updates with the Delhi Marketing Team.
• Event & BTL Performance: Successfully plan and execute local events, seminars, and outreach drives that deliver measurable student engagement and inquiries.
• Budget & Vendor Management: Utilize allocated budgets effectively, ensuring quality execution and cost efficiency through local vendor coordination.
• Market & Competitor Insights: Provide regular inputs on local trends, student preferences, and competitor promotions to refine marketing strategies.
• Performance Reporting: Submit weekly and monthly reports on campaign performance, leads, and ROI to support data driven decision-making.

Specific Knowledge & Skills

• Bachelor’s degree in Marketing, Management, or any related field (graduates with relevant experience can apply).
• Basic understanding of marketing activities, promotions, and event execution.
• Awareness of UPSC/State PCS / competitive exam ecosystem is an added advantage.
• Ability to coordinate ATL & BTL activities - banners, local events, seminars, partnerships, etc.
• Good communication and interpersonal skills for student and vendor interaction.
• Basic proficiency in MS Office (Excel, Word, PowerPoint) and exposure to social media or CRM tools.
• Strong organization, follow-up, and reporting skills.
• Ability to work independently with guidance from regional/head office teams.
• Positive attitude, disciplined work ethic, and willingness to learn.
• Behavioral skills: Teamwork, accountability, creativity, and time management.