Demand Generation Specialist

Neara; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

JustCall in Bengaluru, Karnataka, India, is seeking a Demand Generation Specialist to own end-to-end campaigns across paid and organic channels. You’ll craft messaging, write ads, build landing pages, and run experiments to lift demo signups and trials.

You’ll collaborate with marketing, product marketing, and sales enablement, leveraging AI tools to accelerate ideation and execution. Expect a fast-paced, results-driven culture with a focus on pipeline growth.

Qualifications

• 3 years of demand generation or growth marketing in B2B SaaS preferred.
• Strong copywriting across ads, landing pages, and emails.
• Campaigns that drive qualified pipeline with CRO basics.
• Experience with AI tools to speed content & ideation.

Responsibilities

• Ideate and develop new campaign concepts, messaging angles, and scripts for demand generation initiatives across paid and organic channels.
• Write compelling ad copy, banner content, and video briefs, coordinating with design and video teams.
• Build and optimize landing pages and funnels; run A/B tests to improve conversions.
• Coordinate campaigns from concept to launch across marketing, product, and sales teams.
• Leverage AI tools to accelerate content creation and campaign iteration.
• Coordinate with vendors/agencies; manage timelines, deliverables and payments.
• Support ad execution on Google, LinkedIn, and Meta as needed.

Skills

Campaign ideation & messaging

Copywriting for ads & emails

AI-assisted marketing

Analytics & funnel optimization

Tools

Google Ads

LinkedIn Ads

Meta Ads

HubSpot

Job description

Demand Generation Specialist

Job type: Full Time · Department: Marketing · Work type: On-Site

Bengaluru, Karnataka, India

Why this role exists

JustCall is at a stage where great demand generation can directly shape the next phase of growth. We're looking for a marketer who can combine strong creative thinking with sharp execution - from developing campaign ideas and messaging to building landing pages, running experiments, and optimising the funnel.

You'll have the opportunity to own campaigns end-to-end, work closely with marketing, product marketing, sales, and creative teams, and use AI to move faster. The goal: turn better ideas and better execution into a more qualified pipeline for JustCall.

What you'll actually do

• Ideate and develop new campaign concepts, messaging angles, and scripts for demand generation initiatives across paid and organic channels.

• Write compelling ad copy, banner content, and video briefs, and work closely with design and video production teams to bring creatives to life.

• Build and optimise landing pages and conversion funnels in collaboration with the CRO team, running structured experiments and A/B tests to improve demo sign-ups and trial conversions.

• Work with stakeholders across marketing, product marketing, and sales enablement to take campaigns from concept to launch, ensuring alignment on messaging and timely delivery.

• Leverage AI tools (such as Claude and other platforms) to accelerate content creation, ideation, and campaign iteration, bringing an automation-first mindset to everyday workflows.

• Coordinate with external vendors and agencies where required, managing timelines, deliverables, contracts, and payments to ensure smooth execution.

• Support ad execution on platforms like Google, LinkedIn, and Meta when needed, with an understanding of how these platforms work.

What we're looking for

• ~3 years of experience in demand generation, content marketing, or growth marketing, preferably in a B2B SaaS environment.

• Strong copywriting skills with the ability to craft compelling ad copy, scripts, landing page content, and email sequences tailored to different audiences and verticals.

• A creative, ideas-first mindset with a track record of conceptualising and shipping campaigns that drive the pipeline.

• Experience with CRO principles, A/B testing, and landing page optimisation tools.

• Comfortable working with AI tools and an automation-first mindset to improve the speed and efficiency of marketing workflows.

• Ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced, collaborative environment.

• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable recommendations.

Edges that help

• Experience in CPaaS or adjacent B2B SaaS markets is a plus.

• Have worked somewhere fast, where priorities shift week to week

• Familiarity with ad platforms like Google Ads, LinkedIn Ads, and Meta Ads.

• Proficiency in HubSpot (or a similar marketing automation platform) for campaign management, lead tracking, and workflow setup.

How we work

• Outcomes over process. We measure engineering impact by production reliability, latency benchmarks, eval coverage, and the AI experiences we ship - not tickets closed.

• Deeply hands-on culture - leadership here means staying close to the hardest technical problems, not delegating your way out of them.

• Fast cycles, high ambiguity, and the expectation that you bring both architectural depth and shipping velocity to every initiative.

• Competitive pay tied to the systems you architect and the engineering culture you build.

The bigger picture

JustCall is SaaS Labs' flagship product - used by 6,000+ businesses across 70+ countries to run their customer conversations. We're backed by Peak XV and Base10 Partners, have crossed $40M ARR, and are building toward $100M with the team, the product, and the infrastructure to get there.

If this is the role you've been waiting to find - let's talk.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we're committed to making hiring or any employment decision regardless of race, colour, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.