Copywriter

SaaS Labs; Bengaluru; On-site; INR 89,280 - 133,920; Full time

Benefits offered by this job

Competitive pay

Comprehensive health coverage

Flexible working hours

Annual team retreats

Support for work-life balance

Job summary

A leading SaaS company in Bangalore is seeking a Demand Generation Specialist to drive innovative campaigns and enhance customer communications. You will take ownership of conceptualizing campaigns, crafting compelling content, and working collaboratively with various teams. Ideal candidates should have around 3 years of demand generation experience, strong copywriting skills, and the ability to leverage AI tools to improve efficiency. Enjoy a vibrant work culture focused on impactful results and employee well-being.

Qualifications

• 3 years of experience in demand generation or content marketing, preferably in B2B SaaS.
• Ability to craft compelling ad copy, scripts, and landing page content.
• Familiarity with A/B testing and CRO principles.

Responsibilities

• Conceptualize and develop campaign concepts for demand generation.
• Write compelling ad copy, scripts, and optimize landing pages.
• Manage campaign operations in HubSpot and track performance metrics.

Skills

Demand generation

Content marketing

Copywriting

Analytical skills

Campaign management

AI tools utilization

Communication skills

Tools

HubSpot

Google Ads

LinkedIn Ads

Meta Ads

Job description

Every business talks about “better customer conversations.” SaaS Labs builds products that actually make them happen.

From JustCall to CallPage to ServiceAgent.ai, we help thousands of businesses communicate better.

Here’s where we are: With 300+ people across India, the US, and beyond, we’re at an inflection point as AI reshapes business communication.

What it’s like to work here? Total ownership. We’re a team that moves with purpose, builds with ambition, and loves seeing our work make real impact.

And, if you’re already nodding along, let’s start the conversation.

The Flagship Product

With JustCall, we’re leading the innovation on how sales and service teams connect with their customers — using AI — across calls, texts, emails, WhatsApp, and whatever comes next! It’s a multichannel communication system that helps 7000+ of our customers serve theirs better — with 24/7 AI Agents, on-point integrations, and other forward-looking features.

About the Role

We are looking for a creative, ideas-driven Demand Generation Specialist to join our marketing team and take ownership of conceptualizing campaigns, crafting compelling copy and scripts, building landing pages, and working with stakeholders to bring campaigns to life.

In this role, you will be the creative engine behind our demand generation efforts. You will ideate new campaign concepts, write ad copy and scripts, develop landing page content, and collaborate closely with CRO, design, content, and product marketing teams to ensure campaigns are launched effectively and deliver measurable business outcomes.

We’re looking for someone who is comfortable working with AI tools to improve efficiency, can manage vendor relationships, and thrives in a fast-paced environment where experimentation is the norm.

This role is based in Bangalore, and we work in-office 4 days a week because some of the best ideas still happen over coffee and whiteboards.

What We’ll Count on You For

• Ideate and develop new campaign concepts, messaging angles, and scripts for demand generation initiatives across paid and organic channels.
• Write compelling ad copy, banner content, and video briefs, and work closely with design and video production teams to bring creatives to life.
• Build and optimize landing pages and conversion funnels in collaboration with the CRO team, running structured experiments and A/B tests to improve demo sign-ups and trial conversions.
• Develop campaign strategies for vertical and competitive marketing initiatives, creating tailored messaging, landing pages, and creative assets for specific industry segments and competitor displacement efforts.
• Work with stakeholders across marketing, product marketing, and sales enablement to take campaigns from concept to launch, ensuring alignment on messaging and timely delivery.
• Leverage AI tools (such as Claude and other platforms) to accelerate content creation, ideation, and campaign iteration, bringing an automation-first mindset to everyday workflows.
• Manage campaign operations in HubSpot, including lead tracking, list management, email cadences, and workflow automation to ensure seamless handoffs to the SDR team.
• Coordinate with external vendors and agencies where required, managing timelines, deliverables, contracts, and payments to ensure smooth execution.
• Track, analyze, and report on campaign performance metrics (CTR, CVR, CPL, demos, MQLs) and share actionable insights with the team and leadership.
• Support ad execution on platforms like Google, LinkedIn, and Meta when needed, with an understanding of how these platforms work.

What’ll Make You a Great Match

• ~3 years of experience in demand generation, content marketing, or growth marketing, preferably in a B2B SaaS environment.
• Strong copywriting skills with the ability to craft compelling ad copy, scripts, landing page content, and email sequences tailored to different audiences and verticals.
• A creative, ideas-first mindset with a track record of conceptualizing and shipping campaigns that drive pipeline.
• Experience with CRO principles, A/B testing, and landing page optimization tools.
• Familiarity with ad platforms like Google Ads, LinkedIn Ads, and Meta Ads, with an understanding of how campaigns are structured and launched.
• Proficiency in HubSpot (or a similar marketing automation platform) for campaign management, lead tracking, and workflow setup.
• Comfortable working with AI tools and an automation-first mindset to improve speed and efficiency of marketing workflows.
• Ability to manage multiple campaigns and stakeholders simultaneously in a fast-paced, collaborative environment.
• Strong analytical skills with the ability to interpret campaign data, identify trends, and translate insights into actionable recommendations.
• Excellent communication skills and a collaborative attitude, with the ability to work effectively across marketing, sales, design, and product teams.
• Experience in CaaS or adjacent B2B SaaS markets is a plus.
• Take time off when you need it. We trust you to manage your energy and schedule responsibly.
• We don’t track hours, just impact. Work when you’re most productive, as long as you show up for your team.
• Competitive pay that reflects your skills, experience, and the value you bring.
• Once a year, we also trade Zoom calls for real hugs and high-fives, gathering somewhere nice and sunny to connect, recharge, and celebrate.
• Comprehensive physical and mental health coverage for you, your partner, and your family, because care shouldn’t come with fine print.

SaaS Labs takes pride in being an equal opportunity employer. We believe diverse teams build better products, which is why we’re committed to making hiring and employment decisions regardless of race, color, religion, national origin, age, sex, marital status, ancestry, disability, genetic information, veteran status, gender identity, sexual orientation, or any other characteristic.