Demand Generation Manager

Infobip; Mumbai; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Infobip in Mumbai is seeking a data-driven Demand Generation Manager to lead customer acquisition, pipeline generation, and ABM strategies. You will own multi-channel campaigns and drive revenue velocity by aligning marketing with sales.

You will collaborate with Revenue Operations, AEs, and SDRs, optimize funnel analytics and martech, experiment with creative and targeting to scale pipeline while reducing CAC.

Qualifications

• 8–10 years of hands-on demand generation or growth marketing in a B2B SaaS environment.
• Experience managing large monthly paid acquisition budgets with measurable pipeline impact.
• Proficiency with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4.
• Strong sales empathy and understanding of enterprise sales cycles.
• Data-driven with ability to translate metrics for executives.

Responsibilities

• Design, build, and optimize multi-channel inbound and outbound campaigns.
• Collaborate on ABM strategies to target TAL and drive enterprise deals.
• Create tight hand-off processes with sales and ensure rapid lead follow-up。
• Track and present funnel metrics from MQLs to closed revenue.
• Manage MarTech stack for precise segmentation, nurture, and scoring.

Skills

Demand generation

ABM

B2B SaaS

Analytics

Sales alignment

Tools

Salesforce

HubSpot

Marketo

LinkedIn Campaign Manager

Google Ads

GA4

ABM tools

Job description

Job Summary

We are looking for a data-driven, strategic, and hands-on Demand Generation Manager to lead our customer acquisition, pipeline generation, and account-based marketing (ABM) strategies. In this role, you will own multi-channel campaigns designed to create, capture, and convert qualified pipeline for our sales teams.

You will bridge the gap between marketing execution and sales velocity, partnering directly with Revenue Operations, Account Executives, and SDR leads to accelerate funnel conversion and maximize lifetime target account value.

Key Responsibilities

• Campaign Strategy Execution: Design, build, and optimize multi-channel inbound and outbound marketing campaigns across LinkedIn Ads, Google Search, content syndication, webinars, and automated email sequences.
• Account-Based Marketing (ABM): Partner closely with sales leads to execute tailored ABM strategies targeting our Target Account List (TAL) to increase enterprise deal velocity and win rates.
• Sales SDR Alignment: Build tight hand-off processes and SLAs with the sales team to ensure rapid lead follow-up, high conversion rates, and continuous feedback loops on lead quality.
• Funnel Analytics Attribution: Track, analyze, and present performance metrics across every stage of the funnel (MQLs, SQLs, CAC, ROAS, sales pipeline generated, and closed-won revenue).
• MarTech Automation: Manage and optimize our core marketing stack (CRM, Marketing Automation, ABM tools) for precise audience segmentation, automated nurture tracks, and lead scoring.
• Experimentation Optimization: Continuously test ad creative, landing pages, copy, and audience targeting to lower customer acquisition costs (CAC) while scaling pipeline volume.

What Were Lookin g For

• Experience: 8-10 years of hands-on demand generation or growth marketing experience in a B2B SaaS environment.
• Channel Mastery: Proven track record managing significant monthly paid acquisition budgets (+/month) with verifiable pipeline contribution.
• Tech Stack Proficiency: Strong operational experience with Salesforce/HubSpot, Marketo, LinkedIn Campaign Manager, Google Ads/GA4, and ABM/sourcing tools (e.g., Demandbase, 6sense, Apollo).
• Sales-Minded Alignment: Strong empathy for sales workflows with a clear understanding of enterprise sales cycles, deal stages, and ACV dynamics.
• Data-Driven: Ability to extract actionable insights from raw performance data and communicate key metrics clearly to executive leadership.

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.