Demand Generation Manager

Zycus; Bengaluru; On-site; INR 2,800,000 - 5,600,000; Full time

Benefits offered by this job

Global exposure

Opportunity to shift careers

Impact on product development

Job summary

A leading SaaS cloud company in Bengaluru is seeking a Marketing Manager GTM to drive innovative demand generation strategies. This role requires over 8 years of B2B SaaS marketing experience and hands-on skills in managing digital campaigns. Ideal candidates are analytical thinkers with strong leadership skills and possess an MBA from a Tier I institution. Join us to create impactful marketing narratives and optimize our sales pipeline in a dynamic and growth-oriented environment.

Qualifications

• 8+ years of experience in B2B SaaS marketing.
• Deep understanding of building sales pipeline.
• Experience managing LinkedIn campaigns and Google PPC.
• Strong analytical skills to work with large data sets.
• Strong written and verbal communication skills.
• Data-driven with strong analytical abilities.

Responsibilities

• Develop and execute demand generation campaigns.
• Create market-specific content and digital marketing plans.
• Manage integrated demand generation campaigns across channels.
• Plan and organize marketing events to generate leads.
• Optimize campaigns for channel efficiency and explore new channels.
• Create 콘텐츠: whitepapers, e-books, case studies, blogs.
• Build partnerships with research houses and technology partners.
• Collaborate with stakeholders to source content for demand generation.
• Manage external vendors and partner relationships.
• Engage industry influencers to grow thought leadership.

Skills

B2B SaaS marketing

Growth/Go to Market

Data-driven decision-making

Creativity

Marketing automation tools

LinkedIn campaigns

Google PPC/analytics

Excellent written and verbal communication skills

Analytical ability

Education

MBA from a Tier I B-School

Tools

HubSpot

Salesforce

Job description

Zycus is looking for a Marketing Manager GTM. In this role, you will be required to leverage your understanding of the product, market and use cases to enable the company to sell better and faster. You will be involved in executing highly successful go-to-market strategies and delivering impactful narratives for our sales teams. Zycus is looking for a growth hacker responsible for driving go-to market activities. The incumbent would be responsible for performance marketing demand generation activities, with hands‑on experience with managing LinkedIn campaigns, Google PPC/analytics etc. You will work closely with marketing operations, sales, product, customer success and most other teams within the organization.

What You’ll Do

Demand Generation

• Understand the nuances of each market and develop market specific content & digital marketing plan to build awareness, interest, and consideration.
• Plan and manage integrated demand generation campaigns across different channels. E.g., email campaigns, PPC ads, LinkedIn paid campaigns etc. to build pipelines.
• Experience in Account Based Marketing campaigns (less about the technology, but more about the thought process)
• Planning and organizing roundtables & events (ground events / webinars) either own or 3rd party to generate leads.
• Optimize campaigns to maintain channel efficiency.
• Identify new channels for developing the sales pipeline.
• Generate relevant content covering whitepapers, e‑books, case studies, blogs, research reports etc.
• Develop key partnerships with third parties like research houses, technology partners, knowledge partners etc. for running joint marketing programs.
• Build competitive intelligence and create shadow marketing programs.
• Identify relevant local PR / publications to drive branding initiatives.
• Collaborating with internal stakeholders and cross functional teams to gather knowledge sources for working on all content and demand generation activities.
• External vendor and partner management wherever required.
• Engaging with industry influencers and creating a strong network of thought leaders

What are we Looking For

• A great leader who can make a big impact and lead the growth of our business.
• 8+ years of experience in B2B SaaS marketing (Growth/ Go to Market) with deep understanding and experience in building sales pipeline.
• Ability to bring in creativity to the role, while also being deeply data‑driven and analytical in approach.
• Well‑versed with marketing automation tools such as HubSpot, Salesforce etc.
• Hands‑on experience with managing LinkedIn campaigns, Google PPC/ analytics etc.
• Excellent written and verbal communication skills
• Astute analytical ability – should have a natural flair for working with large data sets and identify trends and patterns to enable data‑driven decision‑making.
• Should be an MBA graduate from a Tier I B‑School

Why Should You Join Us?

1. Cloud Product Company: We are a Cloud SaaS Company, and our products are developed using the latest technologies like ML and AI. Our UI is in Angular JS, and we are developing our mobile apps using React.
2. A Market Leader: Zycus is recognized by Gartner as a Leader in Procurement Software Suites.
3. Move between Roles: We believe that change leads to growth and therefore we allow our employees to shift careers and move to different roles and functions within the organization.
4. Get Global Exposure: You get to work and deal with our global customers.
5. Create an Impact: Zycus gives you the environment to create an impact on the product and transform your ideas into reality. Even our junior engineers get the opportunity to work on different product features.

About Zycus

Zycus, recognized by leading analyst firms in procurement technology, empowers teams to unlock deep value through its comprehensive Source‑to‑Pay (S2P) solutions. At the heart of our S2P solution is the Merlin Agentic Platform, which orchestrates intelligent AI agents to deliver simplified, efficient, and compliant processes.

The Merlin Intake Agent offers business users unparalleled ease of use, increasing adoption rates and significantly reducing non‑compliant spending. For procurement teams, the Merlin Autonomous Negotiation Agent handles tail spend autonomously, securing additional savings; the Merlin Contract Agent helps draft compliant contracts and reduces risks by actively monitoring them; and the Merlin AP Agent further enhances efficiency by automating invoice processing with exceptional speed and accuracy.

Start your #CognitiveProcurement journey with us, as you are #MeantforMore

Seniority Level

Mid‑Senior level

Employment Type

Full‑time

Job Function

Marketing

Industries

Software Development and IT Services and IT Consulting

Location

Bengaluru, Karnataka, India