Field Marketing Manager

Aitomic Jobs; Yavatmal District; On-site; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Competitive insurance scheme

Employee assistance program

Paid vacation (30 days)

Maternity and paternity leave

Education assistance

People first culture

Job summary

Syngenta Group is seeking a Field Marketing Manager in India to execute regional campaign strategies and drive growth for NPIs and core brands. The role focuses on field deployments, consumer touchpoints, and close collaboration with growers and retailers to heighten market presence.

You will lead cross-functional teams, manage campaign execution, and harness insights to refine the business plan in a dynamic rural market.

Qualifications

• Knowledge of Sales and Marketing principles, especially Campaign Management and Grower/Channel management.
• Understanding of agri and rural marketing concepts and methods.
• Ability to analyze campaign execution data and drive insights.

Responsibilities

• Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
• Drive Campaign Management Process (Planning, Execution & Review) to achieve NPIs and growth in core brands.
• Coordinate pre-launch NPI activities with growers and channel partners; deploy touchpoints for ROI.
• Support strong business contribution and growth through efficient use of people and resources.
• Monitor market intelligence and feed insights into the Campaign plan.

Skills

Sales & Marketing management

Campaign management

BTL touchpoints

Influencing skills

Team management

Customer insights

Analytical skills

Job description

Short Summary

Field Marketing Manager with Syngenta Group. Role purpose Execute business plans to meet or exceed our financial objectives Develop collaborative partnerships platforms with our growers/channel Develop productive working relationships with key customer contacts in a positive way. Leverage customer insights and partnering with customers to input into the development of a joint business plan. Accountabilities Business…

Key Details

• Position / opportunity: Field Marketing Manager
• Organization: Syngenta Group
• Country / coverage: India
• Location: Yavatmal, MH, India
• Work arrangement: On-site
• Opportunity type: Jobs
• Sector: Health
• Compensation: Not specified
• Duration: Not specified
• Start date: 2026-08-13
• Application deadline: Not specified

Description

Role purpose Execute business plans to meet or exceed our financial objectives Develop collaborative partnerships platforms with our growers/channel Develop productive working relationships with key customer contacts in a positive way. Leverage customer insights and partnering with customers to input into the development of a joint business plan. Accountabilities Business accountabilities Field Marketing Manager will be responsible for Lead deployment of Divisional Crop Campaign strategy in assigned BM area. Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area. Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM area Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of A&P and MDO budgets & quick awareness to conversion journey for NPIs & Core Brands. Support strong business contribution and profitable growth through judicious use of people and financial resources available. (TMs/MDOs) Monitor market intelligence, share customer insights with DMM to be part of Campaign plan. Ensure judicious use of campaign tools available with sales team to fulfill their job delivery in the marketplace through high visibility campaign. Drive execution excellence with BMs & TMs in grower facing & channel facing activities/other excellence initiatives/ capability linked initiatives. Ensure creation of robust MLP by TMs & support execution of Campaign in identified high potential villages to capture bigger value with strong linkage with retailers plans & SoW. Drive Retailer Reach & SoW thru NPI & Core Brands value proposition thru & Retailer Loyalty Program Sumridhi in assigned BM area. Knowledge, experience & capabilities Critical knowledge Sales and Marketing principles, particularly around Campaign Management, Grower, Channel management and Marketing communications Understanding of Agri and Rural Marketing concepts and methods Understanding of grower/retailer behaviours Understanding of the digital systems required to implement the Campaign initiatives Understanding of the xl/other tools to help in analysis. Analytical skills to develop insights from the Campaign Execution data points/Capability Initiatives Critical experience Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years) Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers. Proven influencing skills. Proven track record in being a good team player and team management skills Strong ability to understand customer needs, structure and business drivers Critical technical, professional and personal capabilities Coordination with TMs & BM & other Sales team members within a particular division Influencing capability at Divisional level Handling pressure of multiple stakeholders Right attitude & go getter approach Proactive approach Critical leadership capabilities. Sets ambitious strategic goals Communicates with impact Leads change and holds ambiguity Builds a culture of innovation Focuses on customers Manages for performance Develops people, organization and self Collaborates across boundaries Critical success factors & key challenges (KPIs) BM area Campaign & NPI initiatives aligned to organisational objectives Achievement of Campaign objectives of Speciality Portfolio in assigned BM area Success of Campaign initiatives across NPI & Core Brands in assigned BM area Increase SoW with growers/retailers with Campaign initiatives in assigned BM area Create Brand Promoters for NPIs & Core Brands in assigned BM area Feedback of the stakeholders in assigned BM area. Once a year Full body check Competitive insurance scheme Employee assistance program – to take care of your and your loved ones mental health Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves Education assistance – for your career growth People first culture translated into ‘ Most Preferred…

Responsibilities

• Role purpose Execute business plans to meet or exceed our financial objectives Develop collaborative partnerships platforms with our growers/channel Develop productive working relationships with key customer contacts in a positive way.
• Leverage customer insights and partnering with customers to input into the development of a joint business plan.
• Accountabilities Business accountabilities Field Marketing Manager will be responsible for Lead deployment of Divisional Crop Campaign strategy in assigned BM area.
• Drive the Campaign Management Process (Planning, Execution & Review) in a robust manner to achieve quick establishment & achievement of peak sales of NPIs in 3 years while registering a growth in core brands as well in assigned BM area.
• Drive NPI pre-launch activities to build a confidence with growers & channel partners thru pre-launch demos & showcasing in assigned BM area Deploy touchpoint strategy for his respective division in discussion with DMM/HO Marketing to achieve best ROI of…
• Support strong business contribution and profitable growth through judicious use of people and financial resources available.

Requirements / Eligibility

• the Campaign Execution data points/Capability Initiatives Critical experience Proven track record in in Sales, Sales & Marketing Management (minimum 3-4 years) Experience of managing the Campaigns & BTL touchpoints, launch of NPIs with Retailers /growers.
• Proven track record in being a good team player and team management skills Strong ability to understand customer needs, structure and business drivers Critical technical, professional and personal capabilities Coordination with TMs & BM & other Sales team…
• Sets ambitious strategic goals Communicates with impact Leads change and holds ambiguity Builds a culture of innovation Focuses on customers Manages for performance Develops people, organization and self Collaborates across boundaries Critical success…
• Once a year Full body check Competitive insurance scheme Employee assistance program – to take care of your and your loved ones mental health Paid Vacation of 30days, 12 Paid Holidays, Maternity and Paternity Leave, compassionate leaves Education…