Delivery Module Lead

Mphasis; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Mphasis is seeking a Salesforce Marketing Cloud Developer in Mumbai to design, develop and implement marketing automation solutions. You will specialize in AMPscript, data extensions, SQL queries, and Journey Builder to deliver personalized campaigns across email, SMS and push channels.

You will collaborate with cross-functional teams to define objectives, optimize data-driven campaigns and stay current with Salesforce Marketing Cloud features and best practices to drive customer engagement and

Qualifications

• Bachelor's degree in Marketing, Computer Science, IT, or related field.
• Experience delivering projects in Salesforce Marketing Cloud.

Responsibilities

• Develop and implement personalized marketing campaigns using AMPscript and data extensions.
• Manage data extensions, audience segmentation, and campaign targeting.

Skills

AMPscript

SQL

Journey Builder

Salesforce Marketing Cloud

Education

Bachelor's degree

Job description

Job Description:

Job Title: Salesforce Marketing Cloud Developer Designation: Delivery Module Lead

Location: Mph-Infinity Park, Mumbai, IN

Job Summary:

We are seeking a highly skilled Salesforce Marketing Cloud (SFMC) Developer with expertise in AMPscript to join our dynamic team. The ideal candidate will possess a deep understanding of Salesforce Marketing Cloud and will be responsible for designing, developing, and implementing marketing automation solutions that enhance customer engagement and drive business results. This role requires a strong focus on personalization, data management, and journey orchestration.

Responsibilities:

• Develop and implement personalized marketing campaigns using AMPscript to deliver dynamic content and customer-specific messaging across various channels.
• Manage and optimize data extensions, ensuring accurate audience segmentation and effective customer targeting for campaigns.
• Utilize SQL for querying subscriber and engagement data to inform marketing strategies and improve campaign performance.
• Design and orchestrate multi-step customer journeys using Journey Builder, including email, SMS, and push notification automation.
• Collaborate with cross-functional teams to define campaign objectives, strategies, and performance metrics.
• Monitor and analyze campaign performance, providing insights and recommendations for continuous improvement.
• Stay updated with the latest Salesforce Marketing Cloud features and best practices to enhance marketing capabilities.

Mandatory Skills:

• AMPscript: Proficient in the core personalization language of SFMC, with experience in dynamic content creation, data lookups, and customer-specific messaging.
• SQL: Strong skills in audience segmentation, data extension management, and campaign analytics, with the ability to query subscriber and engagement data effectively.
• Journey Builder: Expertise in designing and orchestrating multi-step customer journeys, including automation of email, SMS, and push notification campaigns.
• Salesforce - Marketing Cloud: In-depth knowledge of Salesforce Marketing Cloud functionalities and best practices is essential.

Preferred Skills:

• Experience with additional Salesforce products and integrations.
• Familiarity with marketing automation best practices and strategies.
• Strong analytical skills and experience with data-driven decision-making.
• Excellent communication and collaboration skills.

Qualifications:

• Bachelor's degree in Marketing, Computer Science, Information Technology, or a related field.
• Proven track record of successful project delivery in a Salesforce Marketing Cloud environment.
• Strong problem-solving skills and attention to detail.
• Ability to work independently and as part of a team in a fast-paced environment.

About Mphasis:

Mphasis applies next generation technology to help enterprises transform businesses globally. Customer centricity is foundational to Mphasis and is reflected in the Mphasis’ Front2Back transformation approach. Front2Back uses the exponential power of cloud and cognitive to provide hyper-personalized (C=X2C2TM=1) digital experience to clients and their end customers. Mphasis’ Service Transformation approach helps ‘shrink the core’ through the application of digital technologies across legacy environments within an enterprise, enabling businesses to stay ahead in a changing world. Mphasis’ core reference architectures and tools, speed and innovation with domain expertise and specialization are key to building strong relationships with marquee clients.

Equal Opportunity Employer:

Mphasis is an equal opportunity/affirmative action employer. We provide equal employment opportunities to applicants and existing associates and evaluate qualified candidates without regard to race, gender, national origin, ancestry, age, color, religious creed, marital status, genetic information, sexual orientation, gender identity, gender expression, sex (including pregnancy, breast feeding and related medical conditions), mental or physical disability, medical conditions military and veteran status or any other status or condition protected by applicable federal, state, or local laws, governmental regulations and executive orders. View the EEO in the law poster here, view the EEO in the law supplement here. To view the pay transparency nondiscrimination provision please click here and to view the E-Verify posting click here.
Mphasis is committed to providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of disability to search and apply for a career opportunity, please send an email to [e-mail] and let us know your contact information and the nature of your request.