IN_Senior Associate_SMFC_GCC_Advisory_Gurgaon

PwC India; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

PwC India is seeking a seasoned Salesforce Marketing Cloud Developer for its Advisory practice in India. You will design and deliver campaigns across Cloud Pages, Email Studio, Journey Builder and related tools, focusing on user experience and data-driven insights.

You will analyse client requirements, build SFMC solutions using Ampscript, SQL and HTML/CSS, conduct testing, optimise journeys, and provide training and support to ensure seamless adoption and measurable ROI.

Qualifications

• 5+ years delivering marketing campaign solutions on Salesforce Marketing Cloud.
• HTML, CSS, SQL and JavaScript development background.
• Strong Salesforce platform knowledge and data model.
• Experience with Ampscript, emails, landing pages, SMS/MMS, Push notifications.
• Proficient with SFMC components: Cloud Pages, Email Studio, Journey Builder, Content Builder.
• Knowledge of Marketing Cloud Best Practices.

Responsibilities

• Understand requirements, design journeys and emails, manage end-to-end delivery.
• Create Cloud Pages and use Audience Builder data in journeys.
• Design, develop and debug custom SFMC solutions.
• Define segmentation for campaigns and conduct A/B testing.
• Create data extensions using SQL and analyze campaign needs.
• Provide ROI details to stakeholders and report on campaigns.

Skills

Salesforce Marketing Cloud

SFMC Cloud Pages

Email Studio

Journey Builder

Ampscript

HTML/CSS/SQL/JavaScript

Data model knowledge

Education

BE/B.Tech

MBA

MCA

M.Tech

Tools

Salesforce Marketing Cloud

Cloud Pages

Email Studio

Social Studio

Advertising Studio

Web Studio

Journey Builder

Audience Builder

Content Builder

Job description

Job Description:

Line of Service
Advisory

Industry/Sector
Not Applicable

Specialism
Salesforce

Management Level
Senior Associate

Job Description & Summary:
At PwC, our people in business application consulting specialise in consulting services for a variety of business applications, helping clients optimise operational efficiency. These individuals analyse client needs, implement software solutions, and provide training and support for seamless integration and utilisation of business applications, enabling clients to achieve their strategic objectives.
Those in Salesforce user experience at PwC will focus on providing consulting services for enhancing the user experience of various applications. You will analyse user needs, design intuitive and user-friendly interfaces, and offer guidance and support for improving the overall user experience. Working in this area, you will enable clients to optimise user engagement, increase user satisfaction, and achieve their strategic objectives.

*Why PWC

At PwC, you will be part of a vibrant community of solvers that leads with trust and creates distinctive outcomes forour clients and communities. This purpose-led and values-driven work, powered by technology in an environment that drives innovation, will enable you to make a tangible impact in the real world. We reward your contributions, support your wellbeing, and offer inclusive benefits, flexibility programmes and mentorship that will help you thrive in work and life. Together, we grow, learn, care, collaborate, and create a future of infinite experiences foreach other. Learn more

about us

.

At PwC, we believe in providing equal employment opportunities, without any discrimination on the grounds of gender, ethnic background, age, disability, marital status, sexual orientation, pregnancy, gender identity or expression, religion or other beliefs, perceived differences and status protected by law. We strive to create an environment where each one of our people can bring their true selves and contribute to their personal growth and the firm’s growth. To enable this, we have zero tolerance for any discrimination and harassment based on the above considerations.

Job Description & Summary:

We are looking for a seasoned Salesforce Marketing Cloud Developer

Responsibilities:

• 5+ years of experience working with clients delivering marketing campaign solutions using Salesforce Marketing Cloud.
• Software development background experienced with development languages and frameworks e.g HTML, CSS, SQL and JavaScript.
• Strong knowledge of the Salesforce platform and it’s data model.
• Strong knowledge of Ampscript, text and HTML emails, landing pages, SMS and MMS messages, and push notifications from Mobile Push.
• Proven working experience using various marketing cloud components: Cloud Pages, Email Studio Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder and Content Builder.
• Knowledge of Marketing Cloud Best Practices.

Mandatory skill sets:

• Understanding business requirements, creating specifications, designing marketing journeys and email templates, developing campaigns and managing end to end delivery.
• Create and manage SFMC Cloud Pages and use audience builder data in journeys.
• Design, develop and debug custom solutions.
• Define segmentation criteria for batch and trigger emails/SMS campaigns and conduct A/B testing.
• Create data extensions using SQL scripts by analyzing the campaign requirements.
• Provide ROI details to various stakeholders.
• Participate in day-to-day business as usual activities, including but not limited to campaign improvements, bug fixes, data analysis and reporting.

Preferred skill sets:

• Salesforce Marketing Cloud.

Years of experience required:

5 to 10 Years

Education qualification:

BE/B.Tech/MBA/MCA/M.Tech

Education

(if blank, degree and/or field of study not specified)

Degrees/Field of Study required: Master of Business Administration, Bachelor Degree

Degrees/Field of Study preferred:

Certifications

(if blank, certifications not specified)

Required Skills

Developer Tools

Optional Skills

Accepting Feedback, Accepting Feedback, Active Listening, AI Fluency, AI-Human Collaboration, Analytical Thinking, Communication, Creating Mock-Ups, Creativity, Customer Experience (CX) Strategy, Design for Usability, Design Review, Design Thinking, Digital Customer Experience, Digital Tooling, Embracing Change, Emotional Regulation, Empathy, Experience Design, Graphic Artistry, Human-Centered Design, Inclusion, Intellectual Curiosity, Interface Management, Iterative Design {+ 20 more}

Desired Languages

(If blank, desired languages not specified)

Travel Requirements

Not Specified

Available for Work Visa Sponsorship?

No

Government Clearance Required?

No

Job Posting End Date

July 29, 2026