Salesforce Marketing Cloud Developer-SFMC-AMPscript

YO IT Consulting; Chennai District; Hybrid; INR 1,000,000 - 1,500,000; Full time

Job summary

YO IT Consulting is looking for a Salesforce Marketing Cloud Developer in Chennai. The ideal candidate should have 6+ years of overall IT development experience, with at least 3 years specifically in Salesforce Marketing Cloud. Responsibilities include developing marketing automation solutions, managing data analytics, and building custom integrations. The role offers a hybrid work model and focuses heavily on technical expertise in Salesforce and data management. Strong skills in AMPscript, API integrations, and SQL are essential.

Qualifications

• 6+ years overall IT development experience.
• 3+ years hands-on Salesforce Marketing Cloud development experience.
• Strong SQL knowledge for segmentation and data handling.

Responsibilities

• Develop integrated marketing automation solutions with Journey Builder.
• Optimize data management, ensuring data integrity and segmentation.
• Build custom integrations between platforms using REST and SOAP APIs.
• Design dynamic email templates and landing pages using HTML and CSS.
• Monitor campaign performance and troubleshoot technical issues.
• Perform Salesforce Admin-related tasks and maintain platform health.

Skills

Salesforce Marketing Cloud development

AMPscript

JavaScript/SSJS

SQL

API integrations (REST/SOAP)

IT development experience

Job description

Role : Salesforce Marketing Cloud Developer

Location : Chennai

Domain : Information Technology

Mode : Hybrid

Required Experience: 6-9 Years

Required Skillset And Qualification

• 6+ years overall IT development experience.
• 3+ years hands-on Salesforce Marketing Cloud development experience
• Hands-on AMPscript and JavaScript/SSJS experience
• Strong SQL knowledge for segmentation and data handling
• Experience with API integrations (REST/SOAP)

Role And Responsibilities

• Campaign Development & Automation:
  • Develop and implement integrated marketing automation solutions, including complex customer journeys using Journey Builder and automated workflows via Automation Studio.
  • Configure triggers, design email content, and personalize customer experiences.
  • Build and optimize marketing campaigns to drive engagement and conversions.
• Data Management & Analytics:
  • Ensure data integrity by creating, managing, and optimizing Data Extensions, audience segments, and data flows.
  • Write and optimize SQL queries to populate data extensions and support segmentation.
  • Support data analysis and reporting to identify areas for campaign improvement.
  • Implement advanced segmentation and audience management strategies.
• API Integrations & Customizations:
  • Build custom integrations between Salesforce Marketing Cloud and various external systems, including Salesforce CRM, databases, and other marketing tools using REST and SOAP APIs.
  • Streamline data exchange and automate workflows across platforms.
  • Develop and maintain integration documentation and best practices.
• Email & Landing Page Development:
  • Design, develop, and deploy responsive, dynamic, and personalized email templates and landing pages using HTML, CSS, and AMPscript.
  • Ensure visual appeal and accurate rendering across devices and email clients.
  • Build and refine content blocks and templates for scalability.
• Troubleshooting & Optimization:
  • Monitor and analyze campaign performance metrics, providing insights and recommendations for optimization.
  • Troubleshoot technical errors and resolve issues promptly.
  • Perform A/B testing and implement best practices to improve marketing automation performance.
  • Manage IP Warming and Sender Authentication Package (SAP) configurations
• Platform Administration & Maintenance:
  • Perform Salesforce Admin-related tasks with hands-on experience.
  • Stay up-to-date with the latest Salesforce Marketing Cloud features, releases, and trends in digital marketing and email marketing.
  • Maintain platform health and ensure compliance with marketing best practices.