Salesforce Marketing Cloud Developer

R Systems; Pune District; Hybrid; INR 800,000 - 1,200,000; Full time

Job summary

R Systems in India is looking for a Salesforce Marketing Cloud Developer with 4-6 years of experience to design and optimize marketing automation solutions using SFMC. You will focus on email, journeys, data management, and CRM integrations to drive personalized customer engagement.

The role involves building across Email Studio, Journey Builder, Automation Studio, and Contact Builder, while ensuring data privacy and governance compliance.

Qualifications

• 4-6 years of overall IT experience with at least 3+ years of hands-on experience in Salesforce Marketing Cloud.
• Experience with SFMC APIs and integrations.
• Strong understanding of customer data models, segmentation, and campaign automation.
• Knowledge of email deliverability best practices and marketing analytics.

Responsibilities

• Develop and implement solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Contact Builder.
• Design, build, and deploy personalized, dynamic, and responsive email campaigns.
• Create and manage customer journeys, automations, and triggered communications.
• Integrate Salesforce Marketing Cloud with CRM platforms and third-party applications through APIs and connectors.
• Manage subscriber data, segmentation, data extensions, and audience targeting strategies.
• Monitor campaign performance, troubleshoot issues, and optimize deliverability.
• Collaborate with marketing, business, and technology teams to translate business requirements into scalable technical solutions.
• Ensure adherence to marketing automation best practices, data privacy regulations, and platform governance.
• Participate in code reviews, testing, deployment, and documentation activities.

Skills

SFMC APIs

Customer data models

Campaign automation

Email deliverability

Communication skills

Education

Bachelor's degree in Computer Science / IT / Engineering

Tools

Salesforce Marketing Cloud

Job description

At R Systems we are shaping the future of technology by designing cutting-edge software products, platforms, and digital experiences that drive business growth for our clients. Our product mindset and advanced engineering capabilities in Cloud, Data, AI, and Customer Experience empower us to deliver innovative solutions to key players across the high-tech industry. This includes ISVs, SaaS, and Internet companies, as well as leading organizations in telecom, media, healthcare, finance, and manufacturing. We are a Great Place To Work Certified in 10 countries where we have a full-time workforce: India, the USA, Canada, Poland, Romania, Moldova, Indonesia, Singapore, Malaysia, and Thailand.

About the Role

Position: Salesforce Marketing Cloud Developer

Experience: 4-6 Years

Location: Noida / Pune / Chennai / Bangalore (Hybrid)

Employment Type: Full-Time

We are seeking a highly skilled Salesforce Marketing Cloud Developer with 4-6 years of experience to design, develop, implement, and optimize marketing automation solutions using Salesforce Marketing Cloud (SFMC). The ideal candidate should possess strong expertise in email marketing, customer journey orchestration, data management, and Marketing Cloud development to support personalized customer engagement initiatives.

Responsibilities

• Develop and implement solutions within Salesforce Marketing Cloud, including Email Studio, Journey Builder, Automation Studio, Mobile Studio, and Contact Builder.
• Design, build, and deploy personalized, dynamic, and responsive email campaigns.
• Create and manage customer journeys, automations, and triggered communications.
• Integrate Salesforce Marketing Cloud with CRM platforms and third-party applications through APIs and connectors.
• Manage subscriber data, segmentation, data extensions, and audience targeting strategies.
• Monitor campaign performance, troubleshoot issues, and optimize deliverability.
• Collaborate with marketing, business, and technology teams to translate business requirements into scalable technical solutions.
• Ensure adherence to marketing automation best practices, data privacy regulations, and platform governance.
• Participate in code reviews, testing, deployment, and documentation activities.

Qualifications

• 4-6 years of overall IT experience with at least 3+ years of hands-on experience in Salesforce Marketing Cloud.

Required Skills

• Experience with Salesforce Marketing Cloud APIs and integrations.
• Strong understanding of customer data models, segmentation, and campaign automation.
• Knowledge of email deliverability best practices and marketing analytics.
• Strong problem-solving and communication skills.

Preferred Skills

• Experience working with Salesforce CRM integration is preferred.

Educational Qualification

• Bachelor's degree in Computer Science, Information Technology, Engineering, or related field.

Why Join Us?

• Opportunity to work on large-scale digital transformation projects.
• Exposure to cutting-edge Salesforce technologies and integrations.
• Collaborative and innovative work environment.
• Excellent career growth and learning opportunities.

Equal Opportunity Statement: R Systems is an equal opportunity employer that does not discriminate against any employee or job applicant because of race, color, religion, national origin, sex, physical or mental disability, age, or any other characteristic protected by law. We strive to build a team that reflects the diverse communities we serve, and we actively encourage applications from individuals of all backgrounds and experiences. Our commitment to equal opportunity extends to all aspects of employment, including recruitment, hiring, training, promotion, and benefits.