D2C Specialist

SEREKO; Dadri; On-site; INR 700,000 - 1,100,000; Full time

Job summary

SEREKO, India’s first psychodermatology skincare brand, is seeking a hands-on D2C Specialist to own online growth end-to-end—revenue, marketing, website, CRM, retention, analytics and customer growth.

You will manage Meta & Google Ads, Shopify operations, CRM journeys and lifecycle campaigns, with a focus on CAC, ROAS and LTV. This role requires 3–5 years of hands-on D2C experience and a bias for fast-paced startup execution.

Qualifications

• 3–5 years hands-on D2C / e-commerce / digital marketing experience.
• Hands-on Shopify and e-commerce growth experience.
• Strong understanding of CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention and contribution margin.
• Experience with CRM/lifecycle marketing across Email, WhatsApp and SMS.
• Familiarity with Klaviyo, WebEngage, MoEngage, CleverTap, or KwikEngage.
• Strong analytical, execution and problem-solving skills.
• Comfortable taking end-to-end ownership in a fast-paced startup.
• Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

Responsibilities

• Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention and profitability.
• Independently manage Meta & Google Ads: setup, targeting, budgets, optimisation, testing, and scaling.
• Own day-to-day Shopify operations, merchandising, landing pages, offers, and website conversion.
• Drive CRM and retention through Email, WhatsApp, and SMS.
• Build lifecycle journeys for onboarding, repeat purchase, cross-sell, reactivation, launches and win-back.
• Plan and execute D2C campaigns, promotions and product launches across digital channels.
• Track performance through GA4, Shopify, ad platforms and CRM analytics; turn insights into action.
• Collaborate with Creative, Brand, Product, Supply Chain, Finance and CX teams.
• Monitor customer experience, fulfilment issues, inventory, RTOs, cancellations and other ops challenges.

Skills

D2C growth

Shopify growth

Analytics

CRM/lifecycle

End-to-end ownership

Digital marketing

Performance marketing

E-commerce metrics

Tools

Klaviyo

WebEngage

MoEngage

CleverTap

KwikEngage

Job description

SEREKO is India’s first psychodermatology skincare brand, building a new category at the intersection of skincare and mental well-being.

We’re looking for a hands-on D2C Specialist to own online growth end-to-end — revenue, performance marketing, website, CRM, retention, analytics, and customer growth.

What You’ll Own

D2C Revenue | Meta & Google Ads | Shopify | CRO | CRM & Retention | Campaigns | Analytics

Key Responsibilities

• Own D2C revenue, CAC, ROAS, AOV, CVR, LTV, retention, and profitability.
• Independently manage Meta & Google Ads: setup, targeting, budgets, optimisation, testing, and scaling.
• Own day-to-day Shopify operations, merchandising, landing pages, offers, and website conversion.
• Drive CRM and retention through Email, WhatsApp, and SMS.
• Build lifecycle journeys for onboarding, repeat purchase, cross-sell, reactivation, launches, and win-back.
• Plan and execute D2C campaigns, promotions, and product launches across digital channels.
• Track performance through GA4, Shopify, ad platforms, and CRM analytics and turn insights into action.
• Work with Creative, Brand, Product, Supply Chain, Finance, and CX teams to ensure smooth execution.
• Monitor customer experience, fulfilment issues, inventory, RTOs, cancellations, and other operational challenges.

What We’re Looking For

• 3–5 years of hands-on D2C / e-commerce / digital marketing experience.
• Hands-on experience with Shopify and e-commerce growth.
• Strong understanding of CAC, ROAS, AOV, LTV, CVR, CTR, CPM, retention, and contribution margin.
• Experience with CRM/lifecycle marketing across Email, WhatsApp, and SMS.
• Familiarity with Klaviyo, WebEngage, MoEngage, CleverTap, or KwikEngage is a plus.
• Strong analytical, execution, and problem-solving skills.
• Comfortable taking end-to-end ownership in a fast-paced startup.
• Experience in skincare, beauty, wellness, FMCG, or consumer brands is a strong plus.

Structure

• 5 days work from office (Location- Sector-142)