D2C Manager

Marico; Mumbai; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Marico is seeking a growth-focused leader to own the D2C/beardo.in channel, driving revenue, CAC management and margin decisions.

You will own acquisition, retention, product and supply chain initiatives, collaborating with brand teams to optimise pricing, merchandising, and conversion on the Shopify Plus storefront.

Impactful experiments and weekly data reviews are expected to defend growth numbers while delivering sustainable compounding for a beauty/frequency category.

Qualifications

• 3-5 years in D2C/e-commerce with direct P&L ownership.
• Fluency across acquisition, retention, product, and supply chain.
• Strong grasp of CAC, ROAS, LTV; comfortable data-driven weekly calls.
• High-ownership, self-starter with a 10x problem-solving mindset.
• Bonus: experience in beauty/personal care or high-frequency FMCG-adjacent category.

Responsibilities

• Own D2C channel P&L including revenue, CAC, margin and trade-offs.
• Drive acquisition via performance marketing, SEO/content, and channel mix.
• Improve retention via SMS, subscriptions, LTV, and repeat rate.
• Collaborate with category/brand teams on pricing and merchandising to boost conversions and AOV.
• Coordinate with ops for demand forecasting and inventory planning to support growth.
• Lead Shopify Plus roadmap, storefront experience, checkout optimization, and app stack.

Skills

D2C/e-commerce

P&L ownership

Acquisition

Retention

Product strategy

Supply chain

Growth metrics

Data-driven

Job description

What you'll own -

• P&L: Full ownership of the D2C (beardo.in) channel revenue, CAC, contribution margin, channel mix, and the trade-offs between them. You should be as comfortable defending a margin call as a growth number.
• Acquisition: Performance marketing, SEO/content, and channel mix to keep customer growth compounding efficiently.
• Retention: SMS, subscriptions, LTV and repeat-rate levers turning new customers into repeat ones, not just adding to the top of the funnel.
• Product: Working with category/brand teams on assortment, pricing, and merchandising decisions that show up directly in conversion and AOV.
• Supply chain: Demand forecasting and inventory coordination with ops so growth doesn't outrun fulfilment.
• Shopify Plus storefront roadmap site experience, checkout optimization, app stack with tech/design.

What we're looking for -

• 3-5 years in D2C/e-commerce, with direct P&L ownership and working fluency across all four pillars acquisition, retention, product, and supply chain not just one.
• Strong grip on growth economics (CAC, ROAS, LTV) and comfort making weekly calls from data.
• Someone who genuinely loves this work the kind of person who goes the extra distance without being asked, and brings a 10x attitude to how they think about problems, not just how many hours they put in.
• Bonus: experience in beauty/personal care/grooming or another high-frequency FMCG-adjacent category.