D2C Business Manager

Bene Kleed; Bengaluru; On-site; INR 2,500,000 - 4,200,000; Full time

Job summary

Bene Kleed in Bengaluru seeks a D2C Business Manager who will own the digital business end-to-end—from traffic and conversion to net revenue and profitability. You’ll connect growth, brand, planning, CRM, and operations to deliver the D2C plan.

You will be obsessed with numbers: CAC, ROAS, margins, returns, and inventory. The role is for someone who can diagnose issues, tie metrics together, and drive ownership rather than merely report results.

Qualifications

• Experience leading a D2C/e-commerce business and ownership mindset.
• Comfort with analytics dashboards and cross-functional collaboration.
• Strong understanding of CAC, ROAS, margins and stock availability.

Responsibilities

• Grow D2C revenue profitably by owning traffic → conversion → revenue → profitability.
• Own revenue vs plan, CAC, ROAS, conversion rate, AOV and product performance.
• Coordinate with Growth, Brand, Planning, Design, CRM, CX, Tech and Operations to deliver the plan.
• Diagnose issues, accelerate action, and ensure stock and pricing support demand.

Skills

D2C Ecommerce

Shopify

Performance marketing

CAC & ROAS

Conversion optimisation

Analytics fluency

CRM & Retention

Pricing & promotions

Inventory management

Tools

Google Analytics

Job description

We’re looking for someone to run D2C like a business, not manage it like a website.

At Bene Kleed, the D2C Business Manager owns the digital business end-to-end: traffic → conversion → net revenue → profitability.

You will own the number. And everything required to deliver that number.

What you’ll own

Your primary responsibility is simple:

Grow D2C revenue profitably.

That means owning:

• D2C revenue and net sales vs plan
• Traffic and customer acquisition required to deliver the plan
• Performance marketing outcomes including CAC, ROAS and traffic quality
• Conversion rate and revenue per session
• AOV and product/category performance
• Website merchandising and customer journey
• New launch performance
• Pricing, promotions and discount effectiveness
• Gross margin and contribution margin
• Customer returns, cancellations and RTO
• Inventory availability for D2C
• CRM, retention and repeat-revenue opportunities
• Identifying and removing anything that is stopping the business from growing

You don't need to personally execute everything.

We have specialists across Growth, Brand, Creative, Planning, Design, CRM, CX, Tech and Operations.

Your job is to make all these inputs come together to deliver the D2C plan.

What ownership means here

If traffic is below plan, you should know before the month ends.

If CAC suddenly deteriorates, you should be asking why.

If traffic is coming but conversion isn't, diagnose the funnel.

If a bestseller is running out of stock, don't wait for Planning to tell you.

If a campaign needs better creative, drive the requirement.

If a product is selling well but coming back at a 40% return rate, that's not a success.

If revenue is growing but contribution is collapsing, that's not healthy growth either.

And if another team owns the corrective action, follow it through until it happens.

A dependency is not an excuse.

You should be obsessed with the numbers

We expect you to understand the relationship between:

But your job doesn't stop at gross revenue.

You should think in:

Every week, you should be able to tell us:

What happened?

Why did it happen?

What are we doing next?

Without hiding behind a 40-slide presentation.

Who we're looking for

Someone who has genuinely worked on a D2C/e-commerce business and understands how the commercial engine works.

You should be comfortable with:

• Shopify and e-commerce analytics
• Meta / Google performance marketing metrics
• CAC, ROAS and customer acquisition
• Conversion optimisation
• Product and category analytics
• Inventory and availability
• Returns and RTO
• CRM and retention
• Pricing and promotions
• Margins and contribution
• Building and working against a D2C business plan

More importantly, you should be able to connect these numbers, not look at each one in isolation.

Probably not for you if...

You think D2C means updating banners and coupons on Shopify.

You believe marketing's job ends at ROAS.

You celebrate gross sales without looking at returns or margin.

You wait for another department to tell you why the business missed its number.

Or you need every function to report to you before you're willing to take accountability.

We are not hiring a website manager.

We are not hiring another performance marketer.

We are hiring someone to own a business.

About Bene Kleed

Bene Kleed is an Indian streetwear brand built for people who don't want to look, think or dress like everyone else.

We're ambitious about where we're going, and we're building a team that wants ownership, not just a designation.

You don't run the website. You run the business that happens on it.

Not For Everyone.

• If that's the kind of responsibility you're looking for, we'd like to hear from you.