D2C Growth Manager

Miss Mosa By Akanksha; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Miss Mosa By Akanksha, a fast-growing D2C women’s fashion brand, seeks a CRM/Retention leader to own non-paid revenue across website, app storefronts, and organic channels. You’ll own retention flows, on-site experience, and conversion optimization, collaborating closely with the founders.

Ideal candidates have 3–6 years in D2C ecommerce, strong Shopify skills, and a data-driven approach to growth. Location: Gurugram, with emphasis on rapid revenue impact.

Qualifications

• 3 to 6 years in D2C ecommerce, fashion or lifestyle.
• Owned a retention or CRM revenue number before.
• Strong hands-on Shopify skills.
• Analytical using GA4, Shopify analytics and cohort data.
• High ownership and accountability for revenue.
• Based in or willing to relocate to Gurugram.
• Work directly with the founders of a profitable, seasoned brand.
• Own the full non-paid revenue engine with fast revenue impact.

Responsibilities

• Website merchandising: control homepage, banners, collections, and product placement.
• Retention marketing: own email, WhatsApp and app push flows end-to-end.
• Conversion rate: identify and fix funnel leaks with partners.
• Organic growth: coordinate SEO and content for store pages.
• Sale events: plan and execute EOSS and festive launches.

Skills

Retention marketing

Shopify

Analytics

Ownership

Growth mindset

Tools

KwikEngage

WebEngage

Job description

Miss Mosa is one of India's fastest growing D2C women's western wear brands. 10 years in, 1.2M+ Instagram followers, and a community of women who trust us for everything from everyday dresses to full-on sequin moments. We sell through our website, our app, Myntra, and Nykaa. This is one of the most critical hires in our next phase of growth.

About the role

You will own revenue from everything except paid ads. The website, the app storefront, retention channels, and organic. Your scoreboard: repeat purchase rate, email/WhatsApp/push revenue, conversion rate, and non-paid sales. You'll work directly with the founders and act as the single owner of the customer's on-site and post-purchase experience.

What you will own

• Website merchandising: Decide what the customer sees. Homepage, banners, collection ordering, product placement, and campaign landing pages. Spot what's underperforming and fix it fast.
• Retention marketing: Own the email, WhatsApp, and app push calendar end to end. Segments, automated flows, campaigns, win-backs, and big brand moments like sale events and launches.
• Conversion rate: Find and fix leaks in the funnel. Work with our checkout, app, and tech partners on broken journeys, site issues, and speed.
• Organic growth: Coordinate SEO and content work on the store, collection page content, and landing pages.
• Sale events: Plan and execute EOSS, festive sales, and new drops on the website and app side.

What we're looking for

• 3 to 6 years in D2C ecommerce, fashion or lifestyle preferred
• You have owned a retention or CRM revenue number before, on tools like Kwikengage, WebEngage similar
• Strong hands-on Shopify skills, you can manage collections, banners, and apps yourself
• Analytical. You live in GA4, Shopify analytics, and cohort data, and you act on what you see
• High ownership. You treat the website like your own store
• Based in or willing to relocate to Gurugram
• Work directly with the founders of a profitable, 10-year-old brand that operates like a startup
• Own the full non-paid revenue engine, no layers, no committees
• Your decisions show up in revenue within days, not quarters