D2C Business Lead

Porcellia; Bengaluru; On-site; INR 2,800,000 - 3,800,000; Full time

Benefits offered by this job

Leadership role across a large brand-

Performance-linked incentives

Wealth creation opportunities

Lead a team delivering unique D2C play

Job summary

Porcellia, Bengaluru-based growth accelerator and creative studio, is hiring a Growth Lead to own performance marketing and delivery across 25+ D2C brands each month. You will set growth strategy, lead a team of media buyers and growth managers, and ensure clear growth roadmaps, on-time execution and measurable results.

This hands-on leadership role requires managing significant spend, developing creative and campaign strategies across Meta and Google, and driving revenue growth through

Qualifications

• Must have hands-on experience managing P&L and driving profitable growth across a portfolio of brands.
• Strong capability in planning, launching and optimizing Meta Ads campaigns and creative strategy.
• Proven ability to lead a team of media buyers and growth managers at scale.

Responsibilities

• Own business performance and profitability across the brand portfolio.
• Set growth strategy and roadmaps for multiple D2C brands.
• Lead creative strategy for Meta Ads and coordinate with the Creative Lead.
• Oversee Google Ads including Search, Shopping, Performance Max and YouTube.
• Run delivery cadence with monthly plans, weekly sprints, and calendars.
• Hire, train, and review the team; advise on offers, pricing, and CRO.

Skills

P&L Management

Meta Ads Strategy

Google Ads

Team Leadership

Project Management

Data Analytics

Client Communication

Job description

About the company:

Porcellia is a growth accelerator and creative studio that specialises in hyperscaling venture backed D2C brands across wellness, lifestyle and health-tech & new categories. Our portfolio includes brands such as Gullylabs, NUUK, NOOE, Ajmal, DUSQ, Only What’s Needed and several other 8-9 figure brands, many of whom we have launched and scaled from GTM.

About the role:

We run growth for 25+ D2C brands every month. We're hiring a Growth Lead to own performance marketing and delivery across this portfolio. You'll set the growth strategy, lead a team of media buyers and growth managers, and make sure every brand gets clear growth roadmaps, on-time execution and measurable results. This is a hands-on leadership role.

Key responsibilities:

• P&L & Business Ownership: Own business performance and profitability across the brand portfolio, going beyond ad performance to drive revenue and sustainable growth. Track P&L, gross margins, CM1/CM2, CAC, LTV and blended ROAS.
• Creative Strategy: Work closely with the Creative Lead to drive creative strategy for Meta Ads across the brand portfolio, aligning creative direction with business objectives and performance goals.
• Meta Ads: Liaison with performance lead to ensure best account structure, campaign strategy and scaling.
• Google Ads: Liaison with performance lead to ensure smooth execution of Search, Shopping, Performance Max, YouTube and Demand Gen.
• Project management: run the delivery cadence for multiple brands, including monthly plans, weekly sprints and sale calendars. Build SOPs, templates and dashboards.
• Leadership: hire, train and review the team. Advise brands on offers, pricing tiers, landing pages and CRO, and decide how budget is split across brands.

Requirements:

• Total 4-8 years of minimum experience & 2 years of minimum D2C experience, with at least 2 years leading a team
• Has managed significant monthly spend across Meta and Google, ideally for several D2C brands at once
• Good creative strategy for Meta ads & copywriting understanding
• Strong analytical skills: unit economics, CM1/CM2, attribution
• Proven project management at scale
• Clear communication with founders and clients - preference will be given if you have worked directly with a founder before/ run your own business.

Nice to have:

Shopify, Klaviyo/WhatsApp retention, previously worked with Indian D2C categories (beauty, fragrance, wellness)

First 90 days / KPIs:

blended ROAS and CAC against targets, on-time delivery across all brands, client retention, and SOPs in place for the team

What we offer:

a leadership role across a large brand portfolio, performance-linked incentives, long-term wealth creation opportunities and the chance to lead a team that does not just follow D2C playbooks, but creates them.