Customer Relationship Manager

A2Z Packaging Bazar; Indore District; On-site; INR 300,000 - 550,000; Full time

Job summary

A2Z Packaging Bazar in Indore seeks a marketing professional to develop and execute customer relationship management campaigns to increase loyalty and engagement across channels. You will establish procedures, analyze behavior, and improve strategies to drive customer value.

The role requires coordinating with multiple departments, promptly addressing queries, and implementing cost-efficient communication channels. Willingness to commute to B2B customers is preferred.

Qualifications

• Develop & execute customer relationship management campaigns to increase customer loyalty.
• Prepare a set of universal customer relationship procedures & apply them at every level of the company.
• Analyze customer behavior and measure their impact on business outcomes to update strategies.
• Maintain smooth communication with customers and promptly reply to their queries.
• Respond and resolve customer complaints quickly and efficiently.
• Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively.

Responsibilities

• Develop & execute customer relationship management campaigns to increase customer loyalty.
• Prepare universal customer relationship procedures & apply them at every level of the company.
• Analyze customer behavior and measure impact on business outcomes to update strategies.
• Maintain smooth communication with customers and promptly reply to their queries.
• Respond and resolve customer complaints quickly and efficiently.
• Divide customers into different classes based on demographics or behaviors and personalize the approach effectively.
• Run promotional activities to optimize sales growth and customer retention.
• Use existing customer data to gain new leads and potential customers.
• Understand previous customer attitudes to better engage current customers.
• Identify new and more cost-efficient communication channels with customers.
• Identify the most efficient customer interaction approaches & prioritize them accordingly.
• Keep customers updated about latest collections & special offers to increase sales.
• Adopt new trends & strategies to expand the customer base such as upselling and cross-selling.
• Coordinate different departments in terms of their customer interactions and establish a way to increase cooperation.
• Notify admins and upper management about execution plans & required changes.
• Monitor direct competitors of the company and find out how they handle customer relationships.

Education

Post Graduate in Marketing from a institute of repute

Job description

Role & responsibilities

1. Develop & execute customer relationship management campaigns to increase customer loyalty
2. Prepare a set of universal customer relationship procedures & apply them at every level of the company
3. Analyze customer behavior and measure their impact on business outcomes to update strategies
4. Maintain smooth communication with customers and promptly reply to their queries
5. Respond and resolve customer complaints quickly and efficiently
6. Divide customers into different classes based on common characteristics like demographics or behaviors and personalize the approach effectively
7. Run effective promotional activities to optimize sales growth and customer retention
8. Use existing customer data to gain new leads and potential customers
9. Understand previous customer attitudes to better engage current customers
10. Identify new and more cost-efficient communication channels with customers
11. Identify the most efficient customer interaction approaches & prioritize them accordingly
12. Keep customers updated about the latest collections & special offers in order to increase sales
13. Adopt new trends & strategies to expand the customer base such as upselling and cross-selling
14. Coordinate different departments in terms of their customer interactions and establish a way to increase the level and effectiveness of their cooperation
15. Notify admins and upper management about all the execution plans & required changes
16. Monitor direct competitors of the company and find out how they handle customer relationships

Preferred candidate profile

Post Graduate in Marketing from a institute of repute, Must have vehicle and willing to commute to the B2B customer