Customer Relationship Manager

Birla Carbon; Ahmedabad District; On-site; INR 350,000 - 520,000; Full time

Job summary

Aditya Birla Group's Cement division is seeking a Customer Relationship Manager to drive sales and collections in the assigned area and to gather market information for strategic decisions. You will interact with site managers, project leaders, influencers and local agencies to build rapport, understand pricing, incentives and ensure smooth project execution and timely payments.

The role focuses on developing business opportunities, managing customer relationships and conducting market analysis

Qualifications

• Achieve sales and collection targets in the assigned area.
• Collect market information and gather competitor insights.
• Engage with customers and local officials to understand pricing and incentives.
• Interact with site managers and project teams during planning and execution.

Responsibilities

• Develop a priority list of market opportunities and build rapport with customers.
• Visit sites and meet project managers to ensure smooth operation and payments.
• Monitor market trends and contribute to sales strategy.

Skills

Sales

Customer relationship management

Market research

Negotiation

Tools

SAP

Job description

At the Aditya Birla Group, our Corporate Vision is aligned and intricately woven with our People Vision.

Customer Relationship Manager

Designation : Officer

Organization : Cement

Job Description:

Job Purpose

Achieve sales & collection targets and collect market information in his assigned area.

Driven by strong economic growth, construction industry in India is booming resulting in increase of RMC consumption. Various MNCs in partnership with international consultants are executing projects with major focus on retail and medium projects which are challenging, complex and time-bound. RMC offers high-tech solutions to cater to the needs of such projects. This requires the sales and marketing skills to tap the huge potential in this growing market to improve market share.

Key Result Areas

KRA (Accountabilities) (Max 1325 Characters)

Supporting Actions (Max 1325 Characters)

KRA1 Business Development Develop a priority list of market opportunities to explore in their respective market
Develop competitive proposals and presentations for potential/ prospective clients and high priority target (Retail & Medium) customers
Interact with customers and local officials of competitors to collect information regarding prices, incentives, discounts etc

KRA2 Customer Management Visit site frequently to meet the concerned site incharge, project managers, influencers and various agencies during project planning & execution and build rapport to execute a smooth flow of operation

KRA3 Industry Analysis Understand the allotted geographic areas regularly and conduct market analysis to assess the market position

KRA4 Order Planning & Scheduling Provide new customer details to the CSD and help in creating SAP customer code and entering customer details in SAP prior to first dispatch

KRA5 Payment Receivables Ensure receivables of all outstanding payments / defaulter cases of cheque bouncing or any legal matters
Ensure timely delivery of invoices & credit/debit notes
Monitor Daily customer wise sales and collection data and ensure timely collections
Monitor outstanding payments regularly to identify critical customers and hence strategize receivable collection

KRA6 Product Rate Ensure closure of sales targets (as per role specific KPIs and targets) within the price range specified in the SOP

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