Customer Executive pepsico

Earnmodes; Kolkata District; On-site; INR 350,000 - 550,000; Full time

Job summary

Earnmodes in Kolkata is seeking a Customer Executive to represent the PepsiCo distributor network. You will drive secondary monthly targets and revenue growth, plan efficient routes, and expand distribution by coaching DBs and sales teams on market execution.

You will also ensure stock availability, manage distributor relationships, and help recruit/retain sales staff while maintaining FIFO and compliance norms in a fast-paced market.

Qualifications

• FMCG sales and distribution experience.
• Proficient in Excel, Word and Outlook.
• Local language knowledge plus basic English.
• Data proficiency – ROI model.

Responsibilities

• Delivering Secondary monthly targets and Gross Revenue growth.
• Planning routes efficiently to increase productivity.
• Increase Net Distribution by expanding outlets served.
• Increase Weighted Distribution by SKU count in outlets.
• Ensure stock availability and rack execution as per planogram.
• Build relationships in the market to maximize customer satisfaction.
• One-on-one training of PSRs to develop sales capability.
• Monthly target setting for each salesperson.
• Coach salespeople on market execution.
• Monitor salesperson performance using sales reports.
• Communicate incentives and motivate staff to achieve targets.
• Appoint and retire distributors/Hub/Spokes for territories.
• Manage DB health by aligning with Joint Business Plan.
• Recruit and retain sales representatives.
• Minimize expiry by FIFO and stock norms.
• Track timely delivery of orders.
• Ensure food compliance of every distributor.
• Develop distributor on PepsiCo sales competencies.

Skills

FMCG Sales

Excel

Outlook

Basic English

Tools

Excel

Word

Outlook

Job description

Job Description

Customer Executive- Kolkata
Kolkata, India
Sales
471806
Yes – Standard
Job Description
Overview

CE handles single/multiple distributors ranging over different scale of business. They are the representation of PepsiCo in market who is responsible for planning, deploying and executing joint business plans and driving sustainable sales capability. The CE will help distributor expand their business by coaching and working with the DB and/or the team of sales representatives. They will be instrumental in resolving market challenges and ensuring incremental business.

Responsibilities

Market

• Delivering Secondary monthly targets and Gross Revenue growth
• Planning routes efficiently to increase productivity
• Increase Net Distribution by increasing number of outlet served
• Increases Weighted Distribution by increasing SKU count in existing outlets
• Ensuring stock availability and Rack Execution as per planogram
• Relationship building in the market to maximize customer satisfaction

Training & Communication

• One-on-One training of PSRs to develop business understanding & sales capability
• Monthly target setting for each salesperson
• Works with salesperson in market to coach them on market execution
• Monitors salesperson performance using regular sales reports
• Communicates incentives and motivates salesperson to achieve targets

Distributor

• Distributor/Hub/Spokes appointment and retirement for territories
• Managing DB health (ROI) by ensuring adherence to Joint Business plan
• Jointly responsible for recruitment and retention of sales representatives
• Minimizing expiry/stales by ensuring FIFO and stacking norms of products
• Tracking correct and timely delivery of orders in the market
• Ensuring food compliance of every distributor
• Facilitating development of distributor on PepsiCo sales competencies

Qualifications

• FMCG Sales and Distribution Model
• Computer – Excel, Word, Outlook
• Local language (good to have) and Basic English
• Data proficiency – ROI Model

Source: Company Career page