Custom Software Engineering Analyst

Accenture; Mumbai; On-site; INR 650,000 - 900,000; Full time

Job summary

A technology consulting firm is seeking a Custom Software Engineering Analyst with expertise in Marketing Operations and Marketing Automation. The role requires 2 to 3 years of relevant experience and proficiency in Marketo functionalities. Candidates should possess strong problem-solving skills, knowledge of HTML/CSS, and the ability to collaborate effectively. The position combines technical expertise with marketing strategy to drive performance and optimize email campaigns.

Qualifications

• 2 to 3 years of experience in Marketing Operations.
• Knowledge of HTML/CSS for email templates.
• Experience with Marketo functionalities.

Responsibilities

• Drive marketing performance through technology.
• Collaborate with teams for campaign requirements.
• Design HTML email templates that are responsive.
• Conduct testing of email rendering across clients.
• Identify and resolve issues in email campaigns.

Skills

In-depth knowledge of Marketo functionalities

Proficiency in configuring and customizing Marketo components

Strong understanding of email marketing best practices

Strong problem-solving skills

Excellent communication and collaboration skills

Attention to Detail

Strong knowledge of HTML and CSS

Understanding of email design principles

Experience in testing emails across different devices

Exposure to API integration

Experience in campaign reporting and analysis

Basic graphic design skills

Experience in A/B testing

Awareness of email accessibility best practices

Education

Any Graduation

Job description

About The Role

Skill required: Marketing Operations - Marketing Automation & Technology Execution

Designation: Custom Software Engineering Analyst

Qualifications: Any Graduation

Years of Experience: 2 to 3 years

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time‑to‑market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.

What are we looking for?

• Marekto: In-depth knowledge of Marketo functionalities
• Campaign Management: Proficiency in configuring and customizing Marketo components, including dynamic content, snippets, tokens, and program templates.
• Best Practices: Strong understanding of email marketing best practices, including deliverability, segmentation, personalization, and A/B testing.
• Problem Solving: Strong problem‑solving skills and the ability to troubleshoot and resolve technical issues related to Marekto and campaign execution.
• Collaboration: Excellent communication and collaboration skills to work effectively with cross‑functional teams and stakeholders.
• Attention to Detail: A keen eye for detail and ability to manage multiple campaigns simultaneously and ensuring accuracy and consistency across coding and email rendering.
• Proficiency in HTML and CSS: Strong knowledge and hands‑on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email client.
• API Integration: Exposure to API integration to fully utilize Marketo capabilities.
• Reporting and Analysis: Experience in campaign reporting and analysis, including tracking key performance indicators (KPIs) and providing actionable insights.
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles & Responsibilities

Campaign Planning & Requirements Gathering: Collaborate with Project Manager &/or marketing stakeholders to understand campaign objectives & requirements by carefully reviewing briefs & seeking clarification before the build along with highlighting risks (if any). Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.

HTML Email Template Development: Design & develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility & responsiveness across desktop & mobile devices. Implement dynamic content & personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic & personalized email experiences.

Email Build Testing: Conduct thorough testing to verify email rendering across different email clients & devices to ensure consistent display & functionality.

Email Design Best Practices: Stay up to date with email design best practices, industry trends, & email marketing standards to create visually compelling & effective email campaigns.

Troubleshooting & Issue Resolution: Identify & resolve any HTML/CSS‑related issues that may arise during email campaign development or execution.

Work Orchestration & Data Hygiene: Fully understand ticketing/request management tool & accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal & external stakeholders.

Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist & other important process documents to carry out all required tasks.

Complete all required reports so that accurate numbers are reported to both client & leadership.

Qualification

Any Graduation