Custom Software Engineering Analyst

8102 ASOL-Mumbai STPI Company; Mumbai; On-site; INR 700,000 - 900,000; Full time

Job summary

Accenture is seeking a Marketing Operations Analyst with 3 to 5 years of experience in marketing automation and email execution. The role emphasizes managing campaigns, data-driven optimization and scalable marketing programs.

You will work with Marketo, Braze and AMPscript to create personalized content, test campaigns, and ensure accessibility and deliverability across devices and markets.

Qualifications

• Education: Graduate
• ERP/ certification: Marketo certified Practitioner preferred (not mandatory)
• Marketing Automation platform knowledge: Familiarity with Marketo, Braze, Adobe builder including Content Builder, Data Extensions, and AMPscript for personalization
• JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables dynamic content personalization
• Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates
• SQL: Understanding of SQL queries to work with data
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards

Responsibilities

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by reviewing briefs and seeking clarification before the build along with highlighting risks
• Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates
• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices
• Implement dynamic content and personalized elements using AMPscript or SSJS to create dynamic and personalized email experiences
• Conduct testing to verify email rendering across different clients and devices to ensure consistent display and functionality
• Stay up to date with email design best practices and deliverability standards
• Identify and resolve HTML/CSS-related issues during development or execution
• Record updates and data points in ticketing tools and complete required reports

Skills

HTML5

CSS3

Email design

Testing

Attention to detail

Education

Graduate

Marketo Certified Practitioner

Tools

Marketo

Braze

Content Builder

Data Extensions

AMPscript

SSJS

Job description

Skill required

Marketing Operations - Marketing Automation & Technology Execution Designation: Custom Software Engineering Analyst Qualifications:Any Graduation Years of Experience:3 to 5 years

About Accenture

Accenture is a global professional services company with leading capabilities in digital, cloud and security.Combining unmatched experience and specialized skills across more than 40 industries, we offer Strategy and Consulting, Technology and Operations services, and Accenture Song— all powered by the world’s largest network of Advanced Technology and Intelligent Operations centers. Our 784,000 people deliver on the promise of technology and human ingenuity every day, serving clients in more than 120 countries. We embrace the power of change to create value and shared success for our clients, people, shareholders, partners and communities.Visit us at www.accenture.com

What would you do?

Help balance increased marketing complexity and diminishing marketing resources. Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services. In a Marketing Operations job profile, responsibilities include managing and optimizing marketing processes and systems. This involves tasks such as campaign execution, data analysis, and budget management. The goal is to improve marketing efficiency and effectiveness. The role requires strong analytical skills, attention to detail, and knowledge of marketing technologies. It is essential for ensuring that marketing strategies are implemented smoothly and deliver measurable results. Business solutions for assisting in marketing response rates and revenues through management of personalized customer communication strategies and delivery of marketing offers at the appropriate time. Execute, monitor and measure marketing processes through use of technology designed to increase productivity and repeatability.

What are we looking for?

• Education: Graduate
• ERP/ any certification required: Marketo certified Practitioner is preferred (not mandatory).
• Marketing Automation platform knowledge: Familiarity with the Marketo, Braze, Adobe builder knowledge including the use of Content Builder, Data Extensions, and AMPscript for personalization etc.
• JavaScript and AMPscript: Knowledge of JavaScript and AMPscript enables advanced dynamic content personalization and interactivity within emails.
• Email Automation: Familiarity with email automation tools and processes, including journey-based emails and triggered campaigns.
• Graphic Design: Basic graphic design skills to assist in creating visual elements for email templates.
• SQL: Understanding of SQL queries to work with data
• A/B Testing: Experience in setting up and analyzing A/B tests to optimize email campaign performance.
• Accessibility: Awareness of email accessibility best practices to ensure emails are inclusive and compliant with accessibility standards.

Roles and Responsibilities

Requirements: Campaign Planning and Requirements Gathering

• Collaborate with Project Manager and/or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any).
• Collaborate with creative teams to ensure the seamless integration of visual elements into HTML templates.

HTML Email Template Development

• Design and develop HTML email templates (from PSDs) optimized for various email clients, ensuring compatibility and responsiveness across desktop and mobile devices.
• Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.

Email Build Testing

• Conduct thorough testing to verify email rendering across different email clients and devices to ensure consistent display and functionality.

Email Design Best Practices

• Stay up to date with email design best practices, industry trends, and email marketing standards to create visually compelling and effective email campaigns.

Troubleshooting and Issue Resolution

• Identify and resolve any HTML/CSS-related issues that may arise during email campaign development or execution.

Work Orchestration and Data hygiene

• Fully understand ticketing/request management tool and accurately record updates, data points, timestamps etc. to provide seamless campaign experience to both internal and external stakeholders.
• Adhere to all Desktop Procedures (DTPs) / Standard Operating Procedures (SOP) along with checklist and other important process document to carry out all required tasks.
• Complete all required reports so that accurate numbers are reported to both client and leadership.

Must Have Skills

• Proficiency in HTML5 and CSS3: Strong knowledge and hands-on experience in coding responsive HTML email templates that render consistently across various email clients and devices.
• Email Design Best Practices: Understanding of email design principles, user experience (UX) considerations, and email deliverability best practices.
• Testing and Troubleshooting: Experience in testing emails across different devices and email clients to identify and resolve rendering issues.
• Attention to Detail: A keen eye for detail to ensure accuracy and consistency in coding and email rendering.

About Accenture

Any Graduation Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise, and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities. Visit us at www.accenture.com

Equal Employment Opportunity Statement

We believe that no one should be discriminated against because of their differences.All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, military veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by applicable law.Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities. Bring your incredible skills and join our global team of innovators. We come together from different backgrounds across the world and work with the latest technologies to create value and growth for our clients. With us, you’ll continue to learn and grow so you can advance in your career. Your personal dreams and ambitions are just as important to us; that’s why we offer support any way we can—when you thrive, we all thrive. Explore your next step at Accenture Belong. Grow. Thrive. Join agreat place to work for reinventors who drive meaningful change for our clients, communities, and the world.

Wo rld. Explore your next step at Accenture