Custom Software Engineering Specialist

Accenture; Mumbai; On-site; INR 2,500,000 - 4,500,000; Full time

Job summary

Accenture in Mumbai seeks a Custom Software Engineering Specialist with 7–11 years of experience to design, implement and manage Salesforce Marketing Cloud-based campaigns. The role focuses on data-driven segmentation, journey mapping, and personalized communications across email, mobile, social and web channels.

The candidate will lead CRM teams, ensure SLAs, and collaborate with marketing, sales and IT to align CRM initiatives with business objectives.

Qualifications

• Experience leading CRM and marketing campaigns at scale.
• Strong knowledge of SFMC for email, mobile, and journey planning.
• Ability to manage SLAs and ensure quality standards.

Responsibilities

• Lead, mentor, and manage multiple CRM teams aligned to CRM strategies.
• Collaborate with stakeholders to translate briefs into SFMC campaigns.
• Design and optimize audience segmentation and journey mappings.
• Configure data extensions, templates, landings, and automations in SFMC.
• Create automated journeys and multi-channel campaigns using SFMC.

Skills

Leadership

CRM strategy

Campaign management

Education

Any Graduation

Tools

Salesforce Marketing Cloud

SQL

AMPscript

SSJS

Job description

Skill required:

Marketing Operations - Salesforce Marketing Cloud

Designation:

Custom Software Engineering Specialist

Qualifications:

Any Graduation

Years of Experience:

7 to 11 years

What would you do?

• Help balance increased marketing complexity and diminishing marketing resources.
• Drive marketing performance with deep functional and technical expertise, while accelerating time-to-market and operating efficiencies at scale through Data and Technology, Next Generation Content Services, Digital Marketing Services & Customer Engagement and Media Growth Services.
• Role requires Digital Marketing Ads Promotion creation design
• Design, implement, develop & manage Salesforce Marketing Cloud.
• A CRM platform that allows to create and manage marketing relationships and campaigns with customers.
• It is an integrated solutions for customer journey management, email, mobile, social, web personalization, advertising, content creation and mgmt and data analysis.
• Custom scripting languages used to personalize landing pages, create applications, construct cross-channel templates or layouts.

What are we looking for?

• Salesforce Marketing Cloud Expertise- In-depth knowledge of SFMC functionalities, including Email Studio, Mobile Studio, Automation Studio, and Journey Builder. Knowledge of SQL and AMPscript for data segmentation and dynamic content creation within SFMC.
• Experience in managing SLAs and ensuring compliance with service standards.
• Leadership- Strong leadership and team management skills, with a track record of successfully leading and developing high-performing teams.
• Proficiency in configuring and customizing SFMC components, including data extensions, email t

Roles and Responsibilities:

• Lead, mentor, and manage multiple CRM teams, ensuring alignment with organizational goals and CRM strategies.
• Provide guidance and support to team members, facilitating professional development and addressing performance issues.
• Collaborate with Project Manager or marketing stakeholders to understand campaign objectives and requirements by carefully reviewing briefs and seeking clarification before the build along with highlighting risks (if any)
• Assist in the execution of campaign strategies, including audience segmentation, journey mapping, and content creation.
• Provide guidance on leveraging SFMC capabilities to achieve campaign goals effectively.
• Configure and customize SFMC components, including data extensions, email templates, landing pages, and automations, to support campaign execution.
• Build and maintain various standard data extensions or customer master within SFMC for accurate segmentation and personalization.
• Create and manage automated journeys, including welcome series, nurture campaigns, and triggered communications.
• Set up and execute email, SMS, direct mail, social or paid and other marketing broad cast or journey-based campaign using SFMC tools.
• Ensure campaigns are executed in line with defined SLAs, including timelines, quality standards, and performance metrics.
• Ensure accurate targeting and segmentation of campaign audiences.
• Monitor campaign performance and engagement metrics, providing regular reporting and analysis to stakeholders.
• Troubleshoot and resolve any technical issues related to campaign execution.
• Implement dynamic content and personalized elements using personalization languages (example AMPscript or SSJS) to create dynamic and personalized email experiences.
• Collaborate with marketing, sales, and IT teams to align CRM strategies with broader business objectives and ensure seamless integration of CRM efforts.

Qualification

Any Graduation