CRO Specialist

Ridhi Home & Living; Jaipur; Sur place; INR 1 800 000 - 3 500 000; Plein temps

Résumé du poste

Ridhi Home & Living is seeking a CRO Specialist to enhance conversion rates, AOV, and the overall customer journey across its Shopify stores. You will leverage data analysis, user research, and experiments while collaborating with design, development, and marketing teams to grow revenue.

The role emphasizes hands-on CRO, A/B testing, and optimization of product pages, checkout flow, and mobile experiences, with a strong focus on aligning landing pages with ads and improving AOV through bundles

Qualifications

• 4-5 years of hands-on CRO for Shopify or D2C brands.
• Strong understanding of user experience (UX) principles.
• Experience with GA4, Microsoft Clarity, Shopify Analytics, and Google Tag Manager.
• Ability to interpret data and convert insights into actionable improvements.
• Experience planning and evaluating A/B tests.
• Strong analytical and problem-solving skills.
• Excellent communication and cross-functional collaboration skills.

Responsabilités

• Own the end-to-end Conversion Rate Optimization strategy for two Shopify stores.
• Analyze website performance using GA4, Microsoft Clarity, Shopify Analytics, and GTM.
• Identify friction points across the customer journey and prioritize optimization opportunities.
• Plan, execute, and analyze A/B tests on landing pages, PDPs, collection pages, cart, checkout, and navigation.
• Improve product pages through better layouts, trust signals, product descriptions, reviews, FAQs, and merchandising.
• Optimize mobile shopping experience and checkout flow.
• Work closely with the Shopify Developer to implement CRO recommendations.
• Collaborate with the Graphic Designer to improve banners, CTAs, visuals, and page layouts.
• Partner with the Performance Marketing team to ensure landing pages align with ad messaging.
• Improve Average Order Value (AOV) using bundles, upsells, cross-sells, and product recommendations.
• Conduct heatmap, session recording, and funnel analysis to understand visitor behavior.
• Track conversion metrics and prepare weekly performance reports.
• Stay updated on D2C, Shopify, UX, and CRO best practices.

Connaissances

CRO for Shopify

UX principles

Data analysis

A/B testing

Analytical thinking

Collaboration

Outils

GA4

Microsoft Clarity

Shopify Analytics

Google Tag Manager

Hotjar

VWO

Optimizely

HTML/CSS

Description du poste

The CRO Specialist is responsible for improving the conversion rate, average order value (AOV), and overall customer journey across both Shopify stores. This role combines data analysis, user behavior research, experimentation, and collaboration with design, development, and marketing teams to increase revenue without increasing advertising spend.

Key Responsibilities:

• Own the end-to-end Conversion Rate Optimization strategy for both Shopify stores.
• Analyze website performance using GA4, Microsoft Clarity, Shopify Analytics, and Meta data.
• Identify friction points across the customer journey and prioritize optimization opportunities.
• Plan, execute, and analyze A/B tests on landing pages, PDPs, collection pages, cart, checkout, and navigation.
• Improve product pages through better layouts, trust signals, product descriptions, reviews, FAQs, and merchandising.
• Optimize mobile shopping experience and checkout flow.
• Work closely with the Shopify Developer to implement CRO recommendations.
• Collaborate with the Graphic Designer to improve banners, CTAs, visuals, and page layouts.
• Partner with the Performance Marketing team to ensure landing pages align with ad messaging.
• Improve Average Order Value (AOV) using bundles, upsells, cross-sells, and product recommendations.
• Conduct heatmap, session recording, and funnel analysis to understand visitor behavior.
• Track conversion metrics and prepare weekly performance reports.
• Stay updated on D2C, Shopify, UX, and CRO best practices.

Key Performance Indicators (KPIs):

• Number of A/B Tests Completed
• Revenue Lift from CRO Experiments

Required Skills & Experience:

• 4-5 years of hands‑on experience in CRO for Shopify or D2C eCommerce brands.
• Strong understanding of user experience (UX) principles.
• Experience with GA4, Microsoft Clarity, Shopify Analytics, and Google Tag Manager.
• Ability to interpret data and convert insights into actionable improvements.
• Experience planning and evaluating A/B tests.
• Strong analytical and problem‑solving skills.
• Excellent communication and cross‑functional collaboration skills.

Preferred Skills:

• Experience with Hotjar, VWO, Optimizely, or similar CRO tools.
• Familiarity with Meta Ads and Google Ads landing page optimization.
• Knowledge of HTML/CSS and Shopify themes is an advantage.