CRO & Retention Specialist

TipTop Things Limited; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Nanobag is a fast-growing ecommerce brand focused on ultralight, highly packable bags sold globally. We are seeking a CRO & Retention Specialist to increase conversion rates, repeat purchases, and customer lifetime value.

You will own opportunities across our website and customer lifecycle, turning data and behavior into actionable experiments and improvements. Prior experience with Shopify and GA4 is essential.

Qualifications

• Strong CRO experience with DTC ecommerce brands.

Responsibilities

• Own opportunities across website and customer lifecycle turning data into experiments and improvements.
• Analyze Shopify and retention funnel to identify conversion opportunities.
• Develop and manage A/B tests across product pages, landing pages, offers, and checkout.
• Improve website UX, merchandising, messaging, and offers.
• Analyze customer behavior using GA4, Shopify, heatmaps, and session recordings.
• Improve email/SMS flows, segmentation, and retention campaigns.
• Optimize welcome, abandoned cart, post-purchase, win-back, and repeat-purchase flows.
• Track CVR, AOV, LTV, repeat purchase rate, and retention.

Skills

CRO

A/B testing

Shopify

GA4

Analytics

Email marketing

Lifecycle automation

Data-driven

Tools

Shopify

GA4

Heatmaps

Session recordings

Job description

Nanobag is a fast-growing ecommerce brand creating ultralight, highly packable bags sold globally through our website and Amazon.

We’re looking for a CRO & Retention Specialist to help us increase conversion rates, repeat purchases, and customer lifetime value.

Responsibilities

• You will take ownership of identifying opportunities across our website and customer lifecycle, turning data and customer behavior into actionable experiments and improvements.
• Analyze our Shopify and retention funnel and identify conversion opportunities
• Develop and manage A/B tests across product pages, landing pages, offers, and checkout
• Improve website UX, merchandising, messaging, and offers
• Analyze customer behavior using GA4, Shopify, heatmaps, and session recordings
• Improve email/SMS flows, segmentation, and retention campaigns
• Optimize welcome, abandoned cart, post-purchase, win-back, and repeat-purchase flows
• Track CVR, AOV, LTV, repeat purchase rate, and retention
• Turn data and customer insights into actionable tests

What We're Looking For

• Strong CRO experience with DTC ecommerce brands
• Hands-on experience running A/B tests
• Strong Shopify, GA4, and analytics knowledge
• Experience with email marketing and lifecycle automation
• Data-driven and comfortable identifying why performance changed
• Strong understanding of ecommerce UX and customer psychology

We’re particularly interested in seeing examples where you identified a problem, developed a hypothesis, tested a solution, and can show the resulting impact on revenue, conversion rate, AOV, or retention.