Conversion Rate Optimization Specialist- Contract - Remote

Living in a Bubble; India; On-site; INR 1,800,000 - 3,200,000; Full time

Job summary

Living in a Bubble (LIAB) is hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer. This is a hands-on strategy role for an autonomous operator who sets the roadmap and runs the program without day-to-day management.

We sell premium, high-consideration products, so conversion rates tend to be lower than the ecommerce average.

Qualifications

• 5+ years in ecommerce conversion optimisation or growth strategy with Shopify/Shopify Plus experience.
• Proven, quantified track record with before/after CVR and AOV numbers.
• Fluency in GA4, Shopify Analytics, a heatmap tool, and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert).
• Strong command of statistical testing fundamentals — sample sizing and minimum detectable effects.
• Able to direct a developer with strong technical literacy.
• Excellent written English and ability to operate autonomously against KPIs.

Responsibilities

• Run full-funnel audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting.
• Build and refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land.
• Write clear, unambiguous technical briefs and wireframes for our Shopify developer.
• Own the test cadence end to end: brief the developer, QA the build, and call each test won, lost, or inconclusive with statistical discipline.
• Report monthly on CVR, AOV, and ROI impact of implemented changes, with clear recommendations.
• Make sequencing judgments on leakage targets without day-to-day direction.

Skills

Conversion Optimisation

Growth Strategy

GA4 Analytics

Shopify Analytics

A/B Testing

Statistical Testing

Technical Briefs

Autonomous Work

Tools

Hotjar

Microsoft Clarity

Intelligems

VWO

Convert

Job description

Living in a Bubble (LIAB) is a premium, fast-growing DTC brand building thoughtfully designed campervan and RV accessories for a global community of van-lifers and adventurers. We sell through our own Shopify store and Amazon across Australia, the United States, Canada, and Germany.

About Living In a Bubble

Living in a Bubble (LIAB) is a premium, fast-growing DTC brand building thoughtfully designed campervan and RV accessories for a global community of van-lifers and adventurers. We sell through our own Shopify store and Amazon across Australia, the United States, Canada, and Germany.

We're a small, senior, fully distributed team with a builder culture: we value judgment over hours and ownership over supervision. Our customers make considered, high-intent purchases — so our store rewards rigour and sharp thinking, not experimentation for its own sake.

The Role

We're hiring a senior CRO specialist to own our experimentation program end to end — audit, roadmap, test design, execution oversight, and reporting — working hand in hand with our Shopify developer. This is a hands-on-strategy role for an autonomous operator. You'll set the roadmap, make the sequencing calls, and run the program without day-to-day management. We want the person who brings the discipline — not one who waits to be told what to test next.

One honest framing before you apply: we sell premium, high-consideration products, so our conversion rates run structurally lower than the general-ecommerce average — and that's expected, not a problem to be embarrassed about. We measure success against our own trailing baseline, and we value correct, well-powered test calls (including honest "inconclusive" results) over a high count of shipped tests.

What You'll Do

• Run full-funnel data, UX, and conversion audits using GA4, Shopify Analytics, session recordings/heatmaps, and Core Web Vitals reporting
• Build and continuously refresh a prioritised, 90-day experimentation and A/B testing roadmap as results land
• Write clear, unambiguous technical briefs and wireframes for our Shopify developer — specific enough to build from with zero strategic interpretation required
• Own the test cadence end to end: brief the developer, QA the build against your brief, and call each test won, lost, or inconclusive with statistical discipline
• Report monthly on conversion rate, AOV, and ROI impact of implemented changes, with clear recommendations
• Make the sequencing judgment calls — which leak (product page, cart-add, or checkout) is the higher-leverage target — without needing day-to-day direction

What Success Looks Like

• Week 1: establish our true trailing-90-day baseline across the funnel — this is your first deliverable and the yardstick everything else is measured against
• By Month 6: a measured, statistically validated relative lift in conversion rate over that agreed baseline, reported on a trailing basis so no single month decides it
• Cart-add and checkout: measurable improvement toward benchmark on priority product and collection pages, and on checkout completion, each validated before rollout
• A working testing engine: a documented pipeline running one purchase-level CVR test at a time (typically 4-8 weeks each, given our traffic) plus one to two faster upper-funnel tests per month — each with a pre-registered hypothesis, a sample-size/MDE calculation, and a significance-stated call

Hours & Work Arrangement

The work is front-loaded. Early on we need more hours to diagnose what's underperforming and capture quick wins; as the program matures it moves to a lighter, consultancy cadence.

• Month 1 — Audit & Quick Wins: 15-20 hrs/week. Full data and GA4 review, funnel and checkout drop-off diagnosis, quick-win briefs to the developer, 90-day roadmap build, baseline locked
• Months 2-4 — Ramp-up: 10-15 hrs/week. Test design and QA, weekly developer briefings, results analysis, monthly CVR/AOV/ROI reporting, roadmap refresh
• Month 5 onward — Ongoing consultancy: 8-12 hrs/week. Maintain the test backlog, protect statistical rigour, periodic re-audits, and knowledge transfer

Remote and async-first. Some overlap with Asia-Pacific business hours for reviews and briefings is helpful, but you won't need to be online all day. This is a non-exclusive contract — we assume a senior operator brings other work, and we respect it, provided LIAB gets your full focus during agreed hours.

Requirements

• :5 years in ecommerce conversion optimisation or growth strategy, with direct, verifiable experience scaling Shopify or Shopify Plus stores
• A proven, quantified track record — you can point to specific before/after CVR and AOV numbers from past engagements, not just activity descriptions
• Fluency in GA4, Shopify Analytics, a heatmap/session-replay tool (Hotjar, Microsoft Clarity, or similar), and a Shopify-compatible experimentation platform (Intelligems, VWO, Convert, or similar)
• Working command of statistical testing fundamentals — sample sizing, minimum detectable effect, and run-time discipline
• Comfortable directing a developer with strong technical literacy
• Excellent written English — your briefs go straight to a non-CRO developer and must be actionable with zero ambiguity
• Able to operate autonomously against KPIs and set your own roadmap; this role is not closely managed day to day

Nice to Have

• Direct DTC physical-goods experience
• Automotive, vehicle-accessory, or fitment-driven catalogue experience — a strong plus given our product range
• Some overlap with Asia-Pacific business hours for reviews and briefings is helpful