Crm Product Manager

MALABAR GOLD & DIAMONDS; Kozhikode district, Bengaluru, Mumbai; On-site; INR 900,000 - 1,500,000; Full time

Job summary

MALABAR GOLD & DIAMONDS is seeking a Product Manager to drive CRM growth, defining the vision, roadmap, and requirements to boost user acquisition, retention, and engagement. The role focuses on building effective CRM features and optimizing lifecycle value.

You will run experiments (A/B tests), analyze KPIs, and map customer journeys while collaborating with marketing, sales, and IT to deliver growth-oriented solutions.

Qualifications

• Experience in product development including PRDs and prototyping.
• Strong analytics and growth hacking techniques.
• Strategic thinking to map customer journeys and align features with growth goals.

Responsibilities

• Product Strategy & Roadmap: Defining the vision, roadmap, and requirements for CRM systems focusing on user acquisition, retention, and engagement.
• Growth Optimization: Running experiments (A/B testing) to optimize funnels, conversion rates, and retention strategies.
• Data Analysis: Monitoring KPIs such as engagement, conversion, and retention to identify growth opportunities.
• Customer Journey Mapping: Creating and refining user journeys to improve the overall customer experience and maximize lifetime value.
• Cross-Functional Collaboration: Working with marketing, sales and IT teams to implement features and drive growth.

Skills

CRM platforms

Analytical skills

Strategic thinking

Product management

Job description

Core Responsibilities

• Product Strategy & Roadmap: Defining the vision, roadmap, and requirements

for CRM systems, specifically focusing on user acquisition, retention, and

engagement.

• Growth Optimization: Running experiments (A/B testing) to optimize customer

funnels, conversion rates, and retention strategies.

• Data Analysis: Monitoring key performance indicators (KPIs) such as customer

engagement rates, conversion rates, and retention rates to identify growth

opportunities.

• Customer Journey Mapping: Creating and refining user journeys to improve the

overall customer experience and maximize lifetime value.

• Cross-Functional Collaboration: Working with marketing, sales and IT teams to

implement features and drive growth.

Key Skills & Qualifications

• Technical Proficiency: Strong understanding of CRM platforms (e.g., Salesforce,

HubSpot, Zoho).

• Analytical Skills: Expert-level knowledge of data analysis, user testing, and

growth hacking techniques.

• Strategic Thinking: Ability to map out customer journeys and align product

features with business growth goals.

• Product Management: Experience in product development, including writing

Product Requirement Documents (PRDs) and prototyping