CRM Manager

Neara; Bengaluru; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Neara is seeking a CRM Manager in Bengaluru to lead lifecycle marketing across key user segments. You will own the CRM funnel from onboarding to reactivation, focusing on retention, engagement, and repeat usage. You will manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

The role demands hands-on execution across channels (Push, SMS, WhatsApp, Email) and strong analytical rigor to optimise funnels and report OKRs.

Qualifications

• 4–6 years of experience in CRM, lifecycle marketing, or retention.
• Hands-on experience with campaign tools and analytics platforms.
• Ability to lead and coach a small team.
• Strong data orientation with a performance mindset.
• Excellent collaboration and stakeholder management skills.

Responsibilities

• Own and drive CRM strategy for different business verticals.
• Lead execution across Push, SMS, WhatsApp, and Email campaigns.
• Manage and mentor CRM executives/specialists.
• Build lifecycle marketing journeys — onboarding, engagement, reactivation.
• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).
• Create CRM dashboards, track OKRs, and drive continuous improvements.
• Collaborate closely with product, growth, content, and data teams.

Skills

CRM

Lifecycle marketing

Team leadership

Data-driven

Stakeholder management

Tools

Campaign tools

Analytics platforms

Job description

Job Title: CRM Manager

Location: Bengaluru (Work from Office) Reporting To: Associate Director – Retention & Product Department: Retention Level: L5 Type: Full-Time

About the Role:

We’re looking for a CRM Manager to lead the lifecycle marketing strategy across our key user segments (e.g., Puja, Chadhawa, Astro). You’ll own the entire CRM funnel — from onboarding to reactivation — with a strong focus on retention, engagement, and repeat usage. This is a hands-on leadership role where you’ll manage a small team and collaborate with cross-functional stakeholders to scale CRM impact and drive business outcomes.

Key Responsibilities:

• Own and drive CRM strategy for different business verticals.

• Lead execution across Push, SMS, WhatsApp, and Email campaigns.

• Manage and mentor CRM executives/specialists.

• Build lifecycle marketing journeys — onboarding, engagement, reactivation.

• Monitor and report performance metrics (DAU, WAU, re-engagement, conversions).

• Create CRM dashboards, track OKRs, and drive continuous improvements.

• Collaborate closely with product, growth, content, and data teams.

Key Deliverables:

• Increase in repeat user retention and revenue through CRM.

• Optimized user journeys across the CRM funnel.

• Strong and scalable CRM processes and execution frameworks.

What We’re Looking For:

• 4-6 years of experience in CRM, lifecycle marketing, or retention.

• Hands-on experience with campaign tools and analytics platforms.

• Ability to lead and coach a small team.

• Strong data orientation with a performance mindset.

• Excellent collaboration and stakeholder management skills.