Associate- CRM

Zingbus Technology Pvt Ltd; Gurugram District; On-site; INR 900,000 - 1,300,000; Full time

Job summary

The CRM Retention AM at Zingbus Technology Pvt Ltd will own lifecycle marketing strategies across onboarding, activation, retention, and reactivation. You will design personalized journeys across web, app, and messaging channels, and collaborate with product and analytics to optimize campaigns.

We are looking for 2–4 years of hands-on CRM experience in a fast-paced consumer tech environment, with strong skills in CleverTap, MoEngage, or WebEngage.

Qualifications

• 2–4 years of hands-on CRM or lifecycle marketing experience in a fast-paced consumer tech environment (preferably travel, mobility, or e‑commerce).
• Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
• Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.

Responsibilities

• Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
• Design and manage automated journeys (welcome, inactivity, upsell, win-back, feedback).
• Plan and execute personalized campaigns across Push, Email, SMS, and WhatsApp.
• Drive segmentation and personalization at scale based on user actions and engagement patterns.
• Collaborate with Product, Design, Growth, Analytics, and Engineering to align CRM strategies.

Skills

CRM Strategy

Lifecycle Marketing

Campaign Design

A/B Testing

Analytics

Cross-functional Collab

Tools

CleverTap

MoEngage

WebEngage

Job description

About the Company:

• Founded in 2019, zingbus is building the most trusted brand for intercity travel. Keeping reliability and safety at the core, we are building a two-sided platform that delivers standardized journey experience for travelers and increased earnings for our supply partners.
• We connect 300+ cities across the country through our daily services and have served 2.5 Mn+ unique customers so far and are aggressively working towards the fleet electrification and establishment of charging technology and infrastructure.
• Raised Series A from Y Combinator, InfoEdge, AdvantEdge, and other prominent investors from India and Silicon Valley. Also, closing a large round with one of the largest global, corporate VC.
  Position- Associate- CRM
  Location- Gurgaon
  

Role Overview:

We are looking for a CRM Retention AM with 2-4 years of hands-on experience in building and managing CRM systems. This role will be critical in driving user acquisition, engagement, retention, and reactivation through personalized user journeys and high-impact CRM campaigns.

Key Responsibilities

• CRM Strategy & Lifecycle Ownership
  - Build and execute CRM strategies across the entire user lifecycle from onboarding to churn prevention and reactivation.
  - Develop frameworks for journey orchestration across web, app, and messaging channels.
  
• Lifecycle Campaigns & Journeys
  - Design and manage high-impact automated journeys (e.g., welcome, inactivity, upsell, win-back,
  feedback, etc.).
  - Continuously optimize flows using A/B testing and cohort-level analysis.
  
• Multi-Channel Campaign Management
  - Plan and execute personalized, data-driven campaigns across Push Notifications, Email, SMS, and WhatsApp.
  - Own campaign calendars, creative briefing, execution, and post-campaign analysis.
  
• Segmentation & Personalization
  - Levi­cate behavioral and transactional data to build micro-segments.
  - Drive personalization at scale based on user actions, platform preferences, and engagement patterns.
  
• Tool & Tech Ownership
  - Manage and optimize usage of CRM tools like CleverTap, MoEngage, WebEngage, etc.
  - Define events, triggers, attributes, and user cohorts for automation and analysis.
  
• Cross-Functional Collaboration
  - Work closely with Product, Design, Growth, Analytics, and Engineering teams to align CRM strategies with overall business objectives.
  
• Reporting & Analytics
  - Monitor key lifecycle metrics like DAUs, retention, CTR, conversions, etc.
  - Translate data into actionable insights to improve campaign performance and user experience.
  
• In-Product Messaging
  - Collaborate with Product and Design to enhance in-app touchpoints and convert them into CRM opportunities (e.g., nudges, modals, banners).
  
• What we are Looking For
  
• 2-4 years of hands‑on CRM or lifecycle marketing experience in a fast‑paced consumer tech environment (preferably travel, mobility, or e‑commerce).
• Deep understanding of user lifecycle stages, funnel analytics, and retention metrics.
• Strong command over CRM platforms like CleverTap, MoEngage, WebEngage, or similar.
• A data‑driven approach and able to extract insights and translate them into impactful actions.
• Creative thinking with a growth mindset someone who enjoys ideating and experimenting with campaigns.
• Strong communication and collaboration skills, with the ability to manage stakeholders across teams.
• Translate data into actionable insights to improve campaign performance and user experience.