Creative Writer (1 year exp) Mumbai based

TheBoredMonkey; Mumbai; On-site; INR 400,000 - 600,000; Full time

Job summary

TheBoredMonkey is seeking a creative Writer who can transform insights into compelling stories for digital ads, brand films and social content. The ideal candidate will research topics, develop original concepts and collaborate with creative, social media and production teams to bring ideas to life.

You will craft hooks, narratives and dialogues that capture attention, while balancing brand objectives with practical execution and regional language nuances (English and Hindi preferred).

Qualifications

• 1–2 years of relevant experience in creative writing, scriptwriting, advertising, content creation or digital media, preferably in a creative agency, production house or digital content company.
• Strong storytelling, conceptualisation and scriptwriting skills, with an understanding of hooks, narrative structure, dialogues, pacing and visual storytelling.
• Ability to conduct independent research, identify consumer insights and cultural trends, and translate them into original, engaging creative concepts.
• Strong understanding of social media platforms, particularly Instagram Reels, digital advertising, short‑form video content and audience behaviour.
• Excellent written and verbal communication skills, with a strong command of English and Hindi. Proficiency in regional languages is an added advantage.
• A portfolio showcasing creative concepts, scripts, advertising campaigns or social media content, along with the ability to incorporate feedback and collaborate effectively with creative and production teams.

Responsibilities

• Research & Ideation: Understand brand briefs, conduct consumer and competitor research, identify cultural insights, and develop original concepts aligned with campaign objectives and target audiences.
• Concept Development & Scriptwriting: Develop creative concepts, storylines and scripts for digital video commercials (DVCs), brand films, branded content, advertising campaigns and performance creatives.
• Social Media Content: Research, ideate and write scripts for Instagram Reels, founder-led content, educational videos, entertainment-led formats and the agency’s owned social media platforms.
• Storytelling & Audience Engagement: Create compelling hooks, engaging narratives, effective dialogues and memorable endings that capture attention and improve audience retention.
• Creative Presentations: Develop concept notes, creative rationales, storylines and visual references to communicate ideas effectively during internal and client presentations.
• Content Trend Research: Stay updated on digital advertising trends, internet culture, entertainment, platform‑specific formats and emerging storytelling opportunities.
• Creative Collaboration: Work closely with Creative Strategists, Social Content Producers, editors and production teams to refine ideas and ensure effective execution.
• Script Refinement: Incorporate internal and client feedback, adapt scripts to different platforms and durations, and maintain storytelling quality and brand alignment.
• Creative Ownership: Independently manage assigned briefs, research, scripts and deliverables while meeting timelines and contributing to brainstorming sessions and creative reviews.

Skills

Storytelling

Scriptwriting

Advertising

Content creation

Research

English & Hindi proficiency

Job description

We operate in the sweet spot between a strategy consultant and an execution agency.

We start with numbers, data, and consumer behaviour, then design influencer and content systems that work on-ground and on-platform.

Briefs are not handed to us. We derive the brief directly from the business problem.

100+ brands worked with.

5+ years in high-involvement categories.

Strongest across Home and Kitchen Appliances, Household, Finance, and Healthcare.

Deep execution edge in Southern India (Tamil Nadu, Karnataka, Kerala, Telangana, Andhra Pradesh) across regional languages.

That's us. That's TheBoredMonkey.

Job Description –

TheBoredMonkey is looking for a creative, curious and insight-driven Creative Writer who can transform ideas, research and consumer insights into compelling stories across digital advertisements, brand films, advertising campaigns and social media content.

The ideal candidate should have a strong understanding of storytelling, consumer behaviour, pop culture and digital content trends. They should be able to independently research topics, develop original concepts, write engaging scripts and collaborate with creative, social media and production teams to bring ideas to life.

We are looking for someone who thinks beyond conventional copywriting, understands what captures audience attention and can balance creative originality with brand objectives and practical execution requirements.

Responsibilities –

• Research & Ideation: Understand brand briefs, conduct consumer and competitor research, identify cultural insights, and develop original concepts aligned with campaign objectives and target audiences.
• Concept Development & Scriptwriting: Develop creative concepts, storylines and scripts for digital video commercials (DVCs), brand films, branded content, advertising campaigns and performance creatives.
• Social Media Content: Research, ideate and write scripts for Instagram Reels, founder-led content, educational videos, entertainment-led formats and the agency’s owned social media platforms.
• Storytelling & Audience Engagement: Create compelling hooks, engaging narratives, effective dialogues and memorable endings that capture attention and improve audience retention.
• Creative Presentations: Develop concept notes, creative rationales, storylines and visual references to communicate ideas effectively during internal and client presentations.
• Content Trend Research: Stay updated on digital advertising trends, internet culture, entertainment, platform‑specific formats and emerging storytelling opportunities.
• Creative Collaboration: Work closely with Creative Strategists, Social Content Producers, editors and production teams to refine ideas and ensure effective execution.
• Script Refinement: Incorporate internal and client feedback, adapt scripts to different platforms and durations, and maintain storytelling quality and brand alignment.
• Creative Ownership: Independently manage assigned briefs, research, scripts and deliverables while meeting timelines and contributing to brainstorming sessions and creative reviews.

Skills and Qualifications:

• 1–2 years of relevant experience in creative writing, scriptwriting, advertising, content creation or digital media, preferably in a creative agency, production house or digital content company.
• Strong storytelling, conceptualisation and scriptwriting skills, with an understanding of hooks, narrative structure, dialogues, pacing and visual storytelling.
• Ability to conduct independent research, identify consumer insights and cultural trends, and translate them into original, engaging creative concepts.
• Strong understanding of social media platforms, particularly Instagram Reels, digital advertising, short‑form video content and audience behaviour.
• Excellent written and verbal communication skills, with a strong command of English and Hindi. Proficiency in regional languages is an added advantage.
• A portfolio showcasing creative concepts, scripts, advertising campaigns or social media content, along with the ability to incorporate feedback and collaborate effectively with creative and production teams.