Creative Strategist

FruitBowl Digital; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

FruitBowl Digital in Mumbai is seeking a dynamic Creative Strategist to join our Andheri team. You will shape brand solutions by translating market insights into compelling stories, campaigns, and creative briefs that align with client objectives.

You will conduct audience research, develop innovative campaign ideas, and present decks and pitches to internal teams and clients, collaborating with designers and marketers to ensure cohesive brand narratives.

Qualifications

• Strong ability to connect business objectives to creative solutions.
• Excellent ideation and copywriting skills.
• Proficie ncy in market and audience research to inform strategies.
• Exceptional communication for presenting ideas and writing briefs.
• Experience with data analysis to measure and optimize campaigns.
• Hands-on experience in brand development and content strategy.
• Familiarity with Adobe Creative Suite, Canva or Figma.
• Ability to craft detailed briefs, decks, and persuasive pitches.
• Strong organizational skills and experience in creative planning and project management.
• Collaborative mindset with a passion for innovative brand storytelling.

Responsibilities

• Develop and execute strategic creative plans aligned with brand goals and audience insights.
• Generate original, impactful creative ideas and concepts to drive campaigns and brand engagement.
• Conduct thorough market and audience research to inform strategy and creative direction.
• Write clear, compelling copy and creative briefs that guide the creative team.
• Create and present creative decks and pitches to internal teams and clients.
• Collaborate closely with designers, content creators, and marketing teams to develop cohesive brand solutions.
• Analyze campaign data and insights to refine and optimize creative strategies.
• Drive content strategy across multiple platforms with a focus on brand consistency and audience engagement.
• Utilize creative software tools for mockups, presentations, and content ideation.
• Plan and manage creative projects ensuring timely delivery and alignment with client expectations.

Skills

Strategic thinking

Copywriting

Market research

Communication

Data analysis

Brand development

Content strategy

Project management

Collaboration

Storytelling

Tools

Adobe Creative Suite

Canva

Figma

Job description

We are looking for a dynamic and insightful Creative Strategist to join our creative department in Andheri, Mumbai. The ideal candidate will be a strategic thinker with a strong creative flair, passionate about driving brand solutions through market insights and compelling storytelling. You will play a key role in developing innovative campaign ideas, conducting audience research, and delivering creative pitches that align with business objectives

Roles

• Develop and execute strategic creative plans aligned with brand goals and target audience insights.
• Generate original, impactful creative ideas and concepts to drive campaigns and brand engagement.
• Conduct thorough market and audience research to inform strategy and creative direction.
• Write clear, compelling copy and creative briefs that guide the creative team.
• Create and present creative decks and pitches to internal teams and clients.
• Collaborate closely with designers, content creators, and marketing teams to develop cohesive brand solutions.
• Analyze campaign data and insights to refine and optimize creative strategies.
• Drive content strategy across multiple platforms with a focus on brand consistency and audience engagement.
• Utilize creative software tools for mockups, presentations, and content ideation.
• Plan and manage creative projects ensuring timely delivery and alignment with client expectations.

Job Requirements

• 1 to 4 years of experience in a creative strategist, brand strategist, or related role.
• Strong strategic thinking with the ability to connect business objectives to creative solutions.
• Excellent creative ideation and copywriting skills.
• Proficiency in market and audience research to inform and validate strategies.
• Exceptional communication skills for presenting ideas and writing briefs.
• Experience with data analysis to measure and optimize campaign performance.
• Hands‑on experience in brand development and content strategy.
• Familiarity with creative software such as Adobe Creative Suite, Canva, or Figma.
• Ability to craft detailed creative briefs, creative decks, and deliver persuasive creative pitches.
• Strong organizational skills and experience in creative planning and project management.
• Collaborative mindset with a passion for innovative brand storytelling

Skills: decks,briefs,creative briefs,content strategy