Creative Strategist

Dentsu Amp; Mumbai; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Dentsu AMP, headquartered in Mumbai, seeks a Creative Strategist to transform business problems, cultural insights and audience behavior into effective ideas. This role sits at the intersection of strategy, content and creativity, collaborating with teams to develop campaigns, digital IPs and brand ideas—from insight to pitch deck.

You’ll work on strategy decks, new-business pitches and social trend analysis, contributing to fast-paced campaigns across multiple brands.

Qualifications

• 3-6 years of relevant experience in creative, digital, advertising
• Hands-on experience with brand campaigns, creative strategy, digital IPs, GTM strategy, pitch decks and integrated/digital campaigns
• Strong presentation and storytelling skills; able to work in a fast-paced agency with multiple brands and briefs

Responsibilities

• Develop creative and communication strategies for brands across digital and integrated campaigns.
• Build GTM strategies, campaign frameworks and content strategies based on client objectives.
• Conceptualise digital IPs, branded content properties and platform-first ideas.
• Translate consumer, category and cultural insights into strong creative territories and campaign ideas.
• Create compelling strategy decks, creative decks and pitch presentations.
• Work on new-business pitches, including research, insight mining, ideation and presentation.
• Identify social media trends, cultural moments and emerging content formats.

Skills

Creative strategy

Presentation and storytelling

Job description

Dentsu AMP is a content-focused creative agency and integrated production house, built to deliver high-impact, culture-led storytelling for brands in the digital and social ecosystem. Part of the dentsu India network, AMP brings together strategy, creativity, and on-ground execution under one roof, enabling faster, sharper, and more relevant content solutions.

With a strong pulse on pop culture, digital trends, and real-time content creation, the agency thrives at the intersection of creativity and production. Headquartered in Mumbai, Dentsu AMP operates as a high-energy, hands-on environment that values craft, cultural awareness, physical well-being, and disciplined work ethics, making it a space for ambitious creative talent to grow and do meaningful, visible work

About the Role

We’re looking for a Creative Strategist who can turn business problems, cultural insights and audience behaviour into ideas that actually work.

This role sits at the intersection of strategy, content and creativity. You’ll work closely with creative, content, production and account teams to develop campaigns, digital IPs and brand ideas — from the first insight to the final pitch deck.

What You’ll Do

• Develop creative and communication strategies for brands across digital and integrated campaigns.
• Build GTM strategies, campaign frameworks and content strategies based on client objectives.
• Conceptualise digital IPs, branded content properties and platform-first ideas.
• Translate consumer, category and cultural insights into strong creative territories and campaign ideas.
• Create compelling strategy decks, creative decks and pitch presentations.
• Work on new-business pitches, including research, insight mining, ideation and presentation.
• Write sharp creative briefs that give writers, designers and producers a clear strategic direction.
• Identify social media trends, cultural moments and emerging content formats that brands can leverage.
• Collaborate with creative, copy, design, social media, production and account-management teams.
• Present and defend strategic thinking internally and, where required, directly to clients.

What We’re Looking For

You should have 3-6 years of relevant experience, preferably within a creative, digital, advertising, social media or content agency.

We’re particularly interested in someone who has hands‑on experience with brand campaigns, creative strategy, digital IPs, GTM strategy, pitch decks and integrated/digital campaigns.

You should be able to show us how you think, not just campaigns you’ve worked on. Your portfolio/decks should demonstrate your ability to move from:

Strong presentation and storytelling skills are essential. You should also be comfortable working in a fast-paced agency environment with multiple brands and briefs simultaneously.